Revolution Lullabye

February 17, 2008

Brand, Alice G. “The Why of Cognition: Emotion and the Writing Process.”

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Brand, Alice G. “The Why of Cognition: Emotion and the Writing Process.” CCC 38:4 (Dec 1987): 436-443.

Brand accuses the field of side-stepping the importance of the affect in the composing process and asserts that the affect plays a central role in writing, as writing is an act of decision making, choices, and motivation, all which derive from affect, not cognition. She contests the notion that the best writing is emotionally neutral, citing that as humans, we have moral orientations and beliefs that result in commitments that are not disposable. Pure cognitive research in writing has its limits, and in order to fully understand the writing process, researchers must look for the connection and collaboration between the emotion and cognition in writing.

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