Revolution Lullabye

February 13, 2009

Hansen, Consuming Composition

Hansen, Kristine. “Consuming Composition: Understanding and Changing the Marketplace of College Writing.” In Market Matters: Applied Rhetoric Studies and Free Market Competition. Ed. Locke Carter. Cresskill, NJ: Hampton Press, 2005. 243-269.

The public school system and higher education need to establish K-U partnerships and state curriculum boards that will allow them a space in which to develop and share goals, values, and curricula, enabling them to together reframe education in terms of outcomes rather than as a commodity. Hansen shows the need for such collaboration by illustrating how the lack of communication between secondary schools and colleges (highlighting writing curricula and expectations) leads to the rise of for-profit corporations offering college credit for courses that aren’t equivalent, intellectually and developmentally, to college courses. She targets AP classes and dual enrollment classes, arguing that their popularity stems from a new consumer perspective on education: students and parents see them as economical and efficient, the chance to get three college credits for under $80. The belief that it is possible to buy an education, that courses offered at an online-only institution like University of Phoenix or by under-trained AP high school teachers offer the same educational value to students as a college course, is false and disadvantages students. Compositionists need to work to establish these K-U partnerships if they hope to compete against the attractive, if low-quality, opportunities being endorsed at the high school level.

Quotable Quotes

“With more diverse offerings and better articulated purposes and outcomes for writing instruction, it would be easy to persuade (or require) students to get more education in writing at college regardless of the kind of instruction they had in high school or how good it was” (267).

“[Parents and students] take the credit hours the student has earned as a token of preparation, rather than asking for other evidence of the students’ readiness to write successfully in college” (259).

“When the private good of selective higher education bumps up against the quasi-public good of nearly universal secondary education, the latter is seen as outdated, inefficient, and weak” (255).

“Universities are construed as sites of production, professors as laborers, courses as products, and students as consumers of those products” (246).

“Education is increasingly viewed as tantamount to a product to be purchased, rather than as a long-term process that promotes the development of individuals’ intellectual, social, and personal abilities, preparing them for the demands of participation in a democratic society” (243).

Consumer culture: it is possible to buy an education – not go through a “laborious process of maturing and developing under the guidance of mentors” (248).

Notable Notes

public good v. private good

the actual economic value (not even counting educational value) of selective higher education institutions is much, much higher than less selective higher education institutions (more scholarships, resources, etc.) High school merit is crucial for success in higher education in this way

capitalist economic marketplace goals and pressures have been folded into education

commodification, consumer culture

the junior year of high school is the last one that counts for college entrance; the senior year is largely wasted – final stage of secondary school is mismanaged and allows for AP and dual enrollment programs to enter the high schools, offering credit hours to be used to exchange.

issues with AP and dual enrollment: teacher training, inconsistent curriculum, supervision, no screening of students, some students taking it for high school credit and some for college, the money made in the system

need to understand developmental needs of students K-U – create appropriate outcomes for writing at all levels. Expand writing courses at the higher education level.

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