Wysocki, Anne Frances. “Seriously Visible.” In Eloquent Images: Word and Image in the Age of New Media. Eds. Mary E. Hocks and Michelle R. Kendrick. Cambridge, MA: MIT Press, 2003. 37-60.
Wysocki weaves together explorations of two popular circulating claims about new media and visual literacy: first, that hypertexts necessarily, by their structure, invite participation from the reader that results in a more active and engaged reading experience and second, that visuals are easily and automatically interpreted, thus not a medium for expressing a critical or complex argument. She demonstrates two visual hypertexts, Scrutiny in the Great Round and Throwing Apples at the Sun, and argues that these visual hypertexts are challenging and invite a diversity of pathways and interpretations. She also explores the political arguments (making students active citizens) made by proponents of hypertexts, showing that through her two examples, the composers of the piece were not interested in making active, independently-minded political readers, but instead, offering readers the chance to experience personal aesthetic pleasure. This opens up possibilities of new ways in which students and people might compose and design with words and images.
The two examples “whose makers are attentive to the visual possbilities of the technologies they use but who argue against the possibilities and efficacy of liberal political engagement tied to interpretation” (44)
Sometimes “visual texts can be as pleasurably challenging as some word-full texts” (56)
“If we want our texts to be complex and to ask for interpretation, there is nothing inherent in ‘the visual’ or ‘the hypertextual’ demanding this or standing in our way – expect beliefs in some inherent simplicity of ‘the visual’ or complexity of ‘the hypertextual.’ If we want our students to value active engagment with texts and each other, we cannot expect that our texts will do that in and of themselves.” (57)
need for pedagogy to teach students about complexity and interpreation, not just relying on the modes in which they compose. (57)
she argues against “the arguments that imply that visuals and hypertexts and multimedia must always accomplish the exact same things everywhere” (57)
a rich literature review of major hypertext and visual literacy theorists