Revolution Lullabye

March 28, 2009

Kress, Design and Transformation

Kress, Gunther. “Design and Transformation: New Theories of Meaning.” In Multiliteracies. Cope and Kalantzis.  London: Routledge, 2000. 153-161.

Kress explains the importance in literacy pedagogy of teaching students to be designers, not just users, of the many linguistic and discursive resources available to them. Creativity in the Western world has been stunted due to the overwhelming domination of written literacies, a domination which has surpressed synaesthesia, the process by which one form of meaning is transformed into another form, a process increasingly necessary for students to know due to the rapid proliferation of 21st century digital technologies.

Quotable Quotes

synaesthesia – “the transduction of meaning from one semiotic mode to another semiotic mode” (159).

“The single, exclusive, and intensive focus on written language has dampened the full development of all kinds of human potential, throguh all the sensorial possibilities of human bodies, in all kinds of respects, cognitively and affectively, in two-and three-dimensional representation.” (157).

“A semiotic theory which does not have an account of change at its core is both simply inadequate and implausible in the present period” (155).

“Design is thus both about the best, the most apt representation of my interest; and about the best means of deploying available resources in a complex ensemble.” (158).

Notable Notes

emphasis on design (the future) over critique (the past); critique is part of the chain in the process of design but should not be the only goal.

language resources are always being transformed to fit the present needs and circumstances of both the individual and society.

problem with language theories that describe language as separate in terms of form and meaning

no one mode of meaning-making can dominate

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