Revolution Lullabye

March 28, 2009

Kress, Multimodality

Kress, Gunther. “Multimodality.” In Multiliteracies. Eds. Cope and Kalantzis. London: Routledge, 2000. 182-202.

The separation of modes in our theories paralyzes us to talk about and design things appropriate for our technologically and culturally diverse world. We need to develop a theory that can take into account the multimodal nature of all human knowledge, one that encourages multimodal design and creation. Preferring one mode over another disserves some members of society and denies them agency.

Quotable Quotes

Need to “treat all text-like objects as multimodal” (184).

“We have to rethink ‘language’ as a multimodal phenomenon. Our present conception of language is revealed as an artefact of theory and of common sense.” (184).

Notable Notes

Objects (websites, artifacts) have insignt into social practices and are semiotic and communicate meaning. We need to read objects more deeply to understand the cognitive and creative work that goes into creating them.

Gives a sample of a grammar/structure, a way to talk about visual literacy.

human senses never act in isolation

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