Barrios, Barclay. “Grading the Writing Program Web Site: Assessing Some Assessments.” Computers and Composition (Spring 2004). http://www.bgsu.edu/cconline/barrios2/index.html
A writing program web site, since it serves numerous audiences (administration, funding sources, teachers, students, prospective students), must have multiple assessment measures because each assessment has advantages and disadvantages that serve each audience in a particular way. Barrios reviews the many kinds of assessment the Rutgers Writing Program used to evaluate its web site, including corporate tracking services, server logs, anecdotal evidence, online surveys, and print surveys. He draws on Yancey’s assessment heuristic as a possible alternative assessment.
Yancey’s heuristic: 1. What arrangements are possible? 2. Who arranges? 3. What is the intent? 4. What is the fit between the intent and the effect? Yancey, Kathleen Blake. (2004). Looking for sources of coherence in a fragmented world: Notes toward a new assessment design. Computers and composition, 21, 89-102.
assessment depends on the audience – need to use lots