Yancey, Kathleen. “Made Not Only in Words: Composition in a New Key.” CCC 56.2 (Dec 2004) 297-328.
This is Yancey’s 2004 CCCC Chair’s address, which was billed more as a multimedia, multivocal “performance” because, in conjunction with her speech, she had a slideshow that displayed images and quotes that did not directly illustrate her speech but rather interpreted her thoughts in a new way.
Her address asks compositionists to reimagine the content, structure, and location of the field of rhetoric and composition. Pointing out that digital technology has created a writing public in the same way a reading public was created in the late 19th century, she argues for changing composition curriculum that more accurately reflects the kinds of writing students are already doing on their own, the kinds of writing that are requried for 21st century lives. In order to teach students how to write and develop multimedia, multigenre literacies, a vertical undergraduate major must be developed, one in which courses focus on the intertextual, dialogic circulation of composition, the interrelatedness of the canons of rhetoric, and the effect and the deicity of technology on literacy. Finially, this “new key” of composition requires faculty to be willing to change their curriculum structure and embrace this new literacy space to live and work in.
“Composition in this school context, and in direct contrast to the world context, remains chiefly focused on the writer qua writer, sequestered from the means of production” (309) – solitary, tutorial model vs. social, productive model.
“Never before has the proliferation of writings outside the academy so counterpointed the compositions inside. Never before have the technologies of writing contributed so quickly to the creation of new genres” (298)
“Literacy today is in the midst of a tectonic change” (298)