Miller, Carolyn R. “‘Expertise and Agency’: Transformations of Ethos in Human-Computer Interaction.” In The Ethos of Rhetoric. Ed. Michael J. Hyde, U of South Carolina P, 2004. 197-218.
Miller explores the two complementary modes of human-computer interaction in the post-Cold War era: expert systems and intelligent agents. Using a grounding in twentieth century US history and an understanding in the computer systems and programs developed from the 1950s onward, Miller shows how the ethos in the human-computer interaction changes from an ethos interested in rational reliability (phronesis) to one concerned with interaction with the user (eunoia.) Ethos is not just a normative function; it is descriptive as well and can shed light on the kind of rhetorical community participants belong to. The shift from a rhetoric of domain-specific expert systems to one of intelligent agents happened in the 1970s and 1980s, when public trust in institutions and authority figures took a nose dive (Vietnam, Watergate) and when rapidly evolving technologies allowed for the development of a more complex, more diverse (in markets and knowledge), and more distributed world. Intelligent agents, as opposed to expert systems that are concerned with the accumulation of one domain of knowledge, are semi-autonomous, have choices, and interact with the environment. Their “expertise” and knowledge is collected in a distributed fashion. Miller argues that the ethos of rational reliability and that of sympathy are on two ends of a pendulum and must be balanced with virtues and moral reasoning (arete.)
Quotable Quotes
“A discourse…delinieates a rhetorical community and consequently an ethos – a sensus communis and a locus communis – a place where interlocutors abide, about which they contest, and from which they draw appeals. Those who dwell within a rhetorical community acquire their character as rhetorical participants from it, as it educates and socializes them. The community does this in part by supplying the Aristotelian components of ethos – the judgment (phronesis), values (arete), and feelings (eonoia) that make a rhetor persuasive to other members of the community” (198)
This is important because it’s about how the discourse that we create in turns creates the community – the hive. The writing that happens in blogs, del.ic.ious, GoogleDocs, tagging, etc. – imparts both a community and a shared ethos that is carried out in different projects.
Looking at ethos “can help us determine aspects of our community and our communal character” (198)
Notable Notes
Distrust in authority is historically and culturally grounded, leads to these bottom-up, more user-need sensitive human-computer interaction systems. People aren’t (usually) crazy domain experts. Their expertise is distributed and can be documented and used most efficiently in more of an intelligent agent system.
Ethos is normative and descriptive.
Revolution Lullabye 