Revolution Lullabye

January 31, 2013

Lang and Baehr, Data Mining

Lang, Susan and Craig Baehr. “Data Mining: A Hybrid Methodology for Complex and Dynamic Research.” College Composition and Communication 64.1 (September 2012): 172-194.

Lang and Baehr argue that data mining is a useful research methodology for researchers and administrators in composition and rhetoric because of its inductive nature and its ability to organize and use large sets of data.  Their article defines data mining, explains how current computer technologies make data mining an efficient and useful research tool, describes the process of data mining, gives an example of it in practice (from their work at Texas Tech), and names the limitation of the methodology.  They offer data mining as a tool for researchers to engage in a RAD research agenda, as called for by Richard Haswell and Chris Anson.  They believe that in this age of increased demand for accountability, data mining can help teachers and administrators develop better assessment techniques and argue for their programs.

Notable Notes

data mining allows for categorization, clustering, and the emergence of associations and patterns (178-179).

distinction: data mining is more inductive – the data comes first (not the hypothesis), and the findings emerge (179).

application of data mining to Chris Anson’s taxonomy of six types of research (research categories) (181-184).

example: why do students earn DFW in first-year writing? What are the factors? Data mining study at Texas Tech

limitations: the complexity and scope of the data; longitudinal studies are necessary to increase validity; it cannot completely substitute for other kinds of research methodology; quantitative methods aren’t as accepted in the field (190-191).

data mining process: (185-186)

  1. identify the problem(s)
  2. select raw source of data
  3. decide what measures or criteria to apply to the data
  4. develop a formal procedure (a repeatable process) for sifting through the data
  5. interpret the results

Quotable Quotes

“Data mining is the iterative process of systematically interpreting, organizing, and making meaning from data sources” (191).

“The increasingly accoutnability-focused climate of higher education demands that we at least begin to explore the use of data-mining technologies” (184).

“Data and text mining extend these activities beyond what is possible for us to do as individuals without the assistance of computer technology, as large amounts of numeric or textual data can be examined for various types of relationships, including classes, clusters, associations, and patterns” (178).

January 30, 2013

Hayles, How We Read

Hayles, N. Katherine. “How We Read: Close, Hyper, Machine.” ADE Bulletin 150 (2010): 62-79.

Hayles defines three kinds of reading – close, hyper, and human-assisted machine – and argues that all three, used synergistically, can help students and literary studies scholars discover patterns, meaning, and context in and across texts.  Her argument is written in resposne to the widely-held notion that digital, onscreen reading has a lasting detrimental affect on reading comprehension skills, as seen through K-12 testing scores, cognitive research on the brain, and anectodal evidence.

Hayles uses her own definition of hyperattention (as opposed to deep attention) to explain how hyperreading is different from close reading, which she argues is one of literary studies’ central values and practices.  Instead of condemning hyperreading, she argues that it is a valuable reading practice, helping students and scholars alike scan and skim large amounts of information quickly, thus identifying the most helpful sources and texts to use. 

Hayles also challenges the idea that human-assisted machine or computer reading (the use of algorithms to detect patterns across a large corpus) is inherently anti-humanistic; she cites Moretti’s application of distant reading principles and argues that the challenge for literary studies scholars is to find useful ways to integrate close, hyper, and machine reading in their interpretive work.

Notable Notes

critiques Carr’s argument that the Internet is changing brain structure (67, 71)

readers scan digital texts differently than print ones (F-shaped scan for digital text, more linear back and forth for print texts, Jakob Nielson) (66)

current students are ‘digitally native’ (62)

close reading defined the discipline of literary studies in the 1970s/1980s- it was a way for the field to congregate around a common value.  Does digital reading change that? Is close reading sufficient? (63)

problem: our classrooms don’t reflect the kinds of reading practices our students engage in – there’s a divide that is probably affecting how much our students learn (63; 65). Connection to Vygotsky’s learning theories.

James Sosonoski (1999) – hyperreading: “Examples include search queries (as in a Google search), filtering by keywords, skimming, hyperlinking, ‘pecking’ (pulling out a few items from a longer text), and fragmenting (163-172)” (66). – Hayles’ update includes juxtaposition (comparing across several open windows) and scanning (66).

what do we make of distraction of hyperreading? clicks, navigating, short bursts of info like tweets, tons of material (67)

hyperreading affects long-term memory (67-68), but is long-term memory a necessary part of the research process? Does every bit of information need to be committed to long-term memory for it to be valuable? (my response)

reference to Moretti as adopting machine reading-like characteristics to literary studies (73-74)

machine reading – relies on visualization, algorithms, mapping, diagramming  (73-75)

definition of a pattern: similarities as well as differences: “I therefore propose the following definition: a pattern consists of regularities that appear through a series of related differences and similarities” (74).

scale (close/hyper/machine) affects pattern, context, meaning (74) – the emphasis changes with the scale (74).

pedagogical examples of teaching hyper/machine reading (75-77): example of the analysis of Time Magazine covers.

Quotable Quotes

“I argue that we cannot do this effectively [convey to students our engagement with complex literary texts] if our teaching does not take place in the zone of proximal development, that is, if we are focused exclusively on print close reading. Before opinion solidifies behind a new version of close reading, I want to argue for a disciplinary shift to a broader sense of reading strategies and their interrelation” (65).

“In digital environments, hyperreading has become a necessity. It enables a reader quickly to construct landscapes of associated research fields and subfields; it shows  range of possibilities; it identifies texts and passages most relevent to a given query; and it easily juxtaposes many different texts and passages” (66).  scholars use these techniques – we need to teach them to students.

“Hyperattention is useful for its flexibility in switching between different information streams, its quick grasp of the gist of the material, and its ability to move rapidly among and between different kinds of texts” (72).

“The problem, as I see it, lies not in hyperattention/hyperreading as such, but rather in the challenges the situation presents for parents and educators to ensure that deep attention and close reading continue to be vibrant components of our reading cultures and interact synergistically with the kind of Web and hyperreading in which our young people are increasingly immersed” (72).

“Indeed, skimming, scanning, and pattern identification are likely to occur with all three reading strategies; their prevalence in one or another is a matter of scale and emphasis rather than clear-cut boundary” (72).

“The large point is that close, hyper, and machine reading each have distinctive advantages and limitations; nevertheless, they also overlap and can be made to interact synergistically with one another” (75).

June 3, 2009

Kirschenbaum, Machine Visions

Kirschenbaum, Matthew. “Machine Visions: Toward a Poetics of Artificial Intelligence.” electronic book review 6 (November 1997)

In this hypertext, Kirschenbaum reviews three non-canonical webtexts: Throwing Apples at the Sun, which is an interactive CD-ROM by Elliott Peter Earls, Johanna Drucker’s artists’ book Simulant Portrait, and Darick Chamberlin’s artists’ book Cigarette Boy. Kirschenbaum argues through his analysis of these three digital texts that they are poststructural examples of new digital media, media that is self-reflexive and aware of its materiality, dependent on a dialogue between the human and the computer (“artificial intelligence”), and cannot be read outside of the digital form. He advocates for 1. a broader understanding and appreciation of the possibilities of digital texts – to move beyond things hailed in Wired and to push for experimental work in post-alphabetic graphic and digital design – and 2. a realization that the computer is more than a word processor; it has multiple design tools and options that can be used by writers and designers to create texts that push the limits of their audiences. This integration of the visual and the verbal is in the tradition of William Morris, William Blake, and the Book of Kells.

Quotable Quotes

on the computer: “It is an instrument for crafting writing environments.”

“The poetics of artificial intelligence are aestheticized instances of the digital wor(l)d and its virtual subjectivities, realized in the form of an incarnate and embodied text – whether than text be codex or electronic in form.” – its more than just computer-generated text

These complex, embedded, multi-vocal texts cannot be “read abstracted from [their] presentation”

February 15, 2009

Randall, Pragmatic Plagiarism

Randall, Marilyn. Pragmatic Plagiarism: Authorship, Profit, and Power. Toronto: U of Toronto Press, 2001.

Plagiarism is not a textual feature; rather, plagiarism is identified, named, and made an accusation by the reader, who must interpret the author’s intentions based on the text itself, which may not give clues to the author’s motivations. Plagiarism is also pragmatic because it is a source of power: profit (economic), imperial (conquest and colonialism), and guerilla (subversive, political, and revolutionary.) Randall focuses exclusively on historical and contemporary cases of literary plagiarism suspicion and accusation, investigating (through her study of the role of the reader and the power motivations for plagiarism) why some authors are accused of the crime of plagiarism and others are praised as artists and genius authors. She points out that textual ownership (manifest through copyright law) is a far more recent phenomenon  than textual authorship (which forms the ethical foundation of plagiarism, imitation, and appropriation, and was written about in ancient times.)

Quotable Quotes

Plagiarism “is not an immenent feature of texts, but rather the result of judgments involving, first of all, the presence of some kind of textual repetition, but also, and perhaps more important, a conjunction of social, political, aesthetic, and cultural norms and presuppositions that motivate accusations or disculpations, elevating some potential plagiarisms to the level of great works of art, while censuring others and condemning the perpetrators to ignominy” (5).

Plagiarism and copyright are two different histories, invoking “two different realms – the deontic and the judicial” (76).

“Plagiarism is a judgment imposed upon texts” (xi) – she looks at the judgments, not the texts.

Notable Notes

Book Outline
Part 1: relationship between plagiarism and authorship; ancient and medieval notions of authority, authenticity, and originality; plagiarism is about identity; development of authors as originators and then owners of discourse.
Part 2: the importance of the reader in “naming, compiling, and criticizing either plagiarism or its critics” (xii)
Part 3: profit, imperial, and guerilla plagiarism – plagiarism as power
Conclusion: the digital age is questioning ideas of authorship and ownership, but the death of authorship would mean the death of plagiarism, and accusations against plagiarism aren’t going to cease

Plagiarism is unethical for two reasons: form of stealing (property) and form of fraud (authorship)

Plagiarism is a crime against authors; copyright infringement is a crime against owners (268)

Uses Bourdieu, Montainge

February 1, 2009

Miller, Expertise and Agency

Miller, Carolyn R. “‘Expertise and Agency’: Transformations of Ethos in Human-Computer Interaction.” In The Ethos of Rhetoric. Ed. Michael J. Hyde, U of South Carolina P, 2004. 197-218.
Miller explores the two complementary modes of human-computer interaction in the post-Cold War era: expert systems and intelligent agents. Using a grounding in twentieth century US history and an understanding in the computer systems and programs developed from the 1950s onward, Miller shows how the ethos in the human-computer interaction changes from an ethos interested in rational reliability (phronesis) to one concerned with interaction with the user (eunoia.) Ethos is not just a normative function; it is descriptive as well and can shed light on the kind of rhetorical community participants belong to. The shift from a rhetoric of domain-specific expert systems to one of intelligent agents happened in the 1970s and 1980s, when public trust in institutions and authority figures took a nose dive (Vietnam, Watergate) and when rapidly evolving technologies allowed for the development of a more complex, more diverse (in markets and knowledge), and more distributed world. Intelligent agents, as opposed to expert systems that are concerned with the accumulation of one domain of knowledge, are semi-autonomous, have choices, and interact with the environment. Their “expertise” and knowledge is collected in a distributed fashion. Miller argues that the ethos of rational reliability and that of sympathy are on two ends of a pendulum and must be balanced with virtues and moral reasoning (arete.)
Quotable Quotes
“A discourse…delinieates a rhetorical community and consequently an ethos – a sensus communis and a locus communis – a place where interlocutors abide, about which they contest, and from which they draw appeals. Those who dwell within a rhetorical community acquire their character as rhetorical participants from it, as it educates and socializes them. The community does this in part by supplying the Aristotelian components of ethos – the judgment (phronesis), values (arete), and feelings (eonoia) that make a rhetor persuasive to other members of the community” (198)
This is important because it’s about how the discourse that we create in turns creates the community – the hive. The writing that happens in blogs, del.ic.ious, GoogleDocs, tagging, etc. – imparts both a community and a shared ethos that is carried out in different projects.
Looking at ethos “can help us determine aspects of our community and our communal character” (198)
Notable Notes
Distrust in authority is historically and culturally grounded, leads to these bottom-up, more user-need sensitive human-computer interaction systems. People aren’t (usually) crazy domain experts. Their expertise is distributed and can be documented and used most efficiently in more of an intelligent agent system.
Ethos is normative and descriptive.

January 5, 2009

Helfand, Six (+2) Essays on Design and New Media

Helfand, Jessica. Six (+2) Essays on Design and New Media. New York: William Drenttel, 1997.

Helfand’s essays, which all first appeared in Print and Eye Magazines, ask how our ideas are being shaped by new digital media and vice versa, how new digital media is shaping our ideas. She writes as a designer, calling in each of her essays (some more overtly than others) for her fellow designers, whose formal training probably did not address programming code or hypertext or moving visuals, to take up the challenges presented by the internet and digital new media and find appropriate, responsible design solutions instead of leaving the digital landscape open to chaotic, untrained interpretation. Her argument (which she admits is a bit elitist) takes her from an analysis of electronic typography to the relationship between information and form and from questions of access to a discussion of the physical, hardware and software constraints of digital design. Her first essay, “Design and the Play Instinct,” claims that responsible and thoughtful play is an essential component of the design process, and the computer has made play easier and more efficient because of the possibilities of erasing and reverting to previously-saved, “uncorrupted” drafts. She warns against designers relying on old design paradigms, such as those developed for the printed page, calling for designers to find ways to accurately present the overload of information and non-linear narratives found on the internet in ways that allow for clear communication without making complex concepts and relationships overly simplistic. The technology might limit the design, but the concepts a designer can communicate are not limited. The text is a little dated to the new media debates of the mid-1990s (lots of discussion of CD-ROMs.)

Quotable Quotes

Interaction design: “It demands, instead, more comprehensive thinking that involves cognitive, spatial, and ergonomic considerations” (59) Interface designers can’t just rely on traditional design training; they have to branch out and collaboarte with software engineers, psychologists, and other experts who can help them with the unique design challenges of new media.

Designers need new ways of “visualizing stories in multiple layers, for designing with mulitple points of entry” (60).

The problem with websites that “dutifully mimic the form and structure of a paper publication, which is its own restrictive model” (49). Instead, we need “more ambitious thinking, more inventive models, and, undoubtably, more inspired design than presently exists” (49).

“The internet is a dialectic hybrid: a utopian archetype at once pragmatic and mythical, borderless and structured, it is a potentially infinite space with no geographical, political, or otherwise material boundaries” (47).

“Texture is complexity made physically manifest” (22).

“As information overload tips the scales, the demand for editorial and design direction will become more and more critical” (45).

“Thoughtless computer-aided (or driven) design maximizes shortcuts. It delights in gimmickry and exploits for effect. Here, in the land of the gratuitous filter, it is a celebration of bells and whistles, uninspired form and negligble content…This is the play instinct gone awry – devoid of imagination, brain-free, giving way to the loathsome gravitational pull of mediocrity” (10).

Notable Notes

Essay Titles:
1: “Design and the Play Instinct” – play is essential to the design process. Computer and technology facilitate it (and allow it to happen.)
2: “Electronic Typography” – typography is now asked to represent spoken, time-sensitive word, can disapper and appear in the 4th dimension, need for visual literacy to develop, emails are constrained but serve all purposes.
3. “The Pleasure of the Text(ure)” – digital new media is often pushed into linear forms when that doesn’t make particular sense because it gets rid of the texture. CD-ROMs discussion.
4. “The Culture of Reciprocity” – access to new media is limited around the world, how educational institutions are teaching and using new media, new media is formed by and for those who participate in it.
5. “A New Webbed Utopia” – the internet is controlled by its constraints: html code, upload times, ambiguous target audience
6. “The Lost Legacy of Film” – new media designers should look to film designers to help unlock the power and potential of narrative and drama. New media has more choice and participation; the audience become the authors.
+1. “I Design, Therefore I Am” – avatars as identity, one that can be manipulated and edited constantly.
+2. “The Myth of Real Time” – our world has equated real with efficient, and the potential of leisure time as productive time is ignored. Also, digital media seems by its very nature ephemeral, not as a comglomerate of building layers over history.

blue underlined hyperlink developed by U of Illinois for their Mosaic project – now ubiquitous in website design (49)

information highway should be reconceived as an information landscape – by MIT research team

January 1, 2009

Samara, Making and Breaking the Grid

Samara, Timothy. Making and Breaking the Grid. Gloucester, MA: Rockport Publishers, 2002.

The typographic grid – “an orthogonal planning system that parcels information into managable chunks,” creating meaningful relationships through the placement and scale of its informational elements – is considered by some graphic designers the foundation of good graphic design, and by others, a “stifling cage” that must be deconstructed or thrown away (9). Samara’s text is divided into two sections, “Making the Grid,” which contains a historical essay about the evolution of the modern design grid in the 19th-century industrial revolution, and “Breaking the Grid,” which begins with another historical essay that documents the movement against grids and rationalist design starting with Dada and other post-WWI reactive movements. Each section also has an exhibit section, where Samara displays examples of the different kinds of grid and non-grid layouts. Samara does not argue one school of thought – making or breaking – over another (though his deconstructed grid design of an MPH admissions flyer is in the “Breaking” exhibit section); rather, his balanced explanation and description of each camp calls upon graphic designers to make a conciencious choice whether to use grids in their design, not to rely on them as a default organizational tool.

 In “Making the Grid,” Samara dissects the fundamental elements of a grid and uses these elements to describe how grids in both the Making exhibit and the Breaking exhibit function. The elements include columns, modules (individual spaces), margins, flowlines (horizontal lines that form rows and guide the eye across the page), markers (consistent placement of running text, like headers or page numbers), and spatial zones (groups of modules serving a distinct purpose as a field.) He highlights four grid-based designs- manuscript (used in book publishing), column, modular, and hierarchal (used in Web design) – and five non-grid-based designs – grid deconstruction, linguistic deconstruction (altering type to echo spoken rhythm), spontaneous optical composition (form-based placement), conceptual/pictorial illusion (a concept forms the governing structure), and chance operation (controlled random placement.)

Quotable Quotes

“All design work involves problem solving on both visula and organizational levels” (22).

The benefits of grids include “clarity, efficiency, economy, and continuity” (22).

“Sometimes that content has its own internal structure that a grid won’t necessarily clarify; sometimes the content needs to ignore structure altogether to create specific kinds of emotional reactions in the intended audience; sometimes a designer simply envisions a more complex intellectual involvement on teh part of the audience as part of their experience of the piece” (120).

Notable Notes

Interesting historical context for Making the Grid – ancient belief of the grid as an organizing structure following the axis of the intersection of sky and earth, Arts and Crafts movement in 19th century Britain favored design that had form follow function (continued by Frank Lloyd Wright in the US), the industrial revolution drove a need to order the world, International Style, 20th century modernism favored simplicity, corporations liked grids because they introduced continuity of design in which many workers could collaborate on the content of a project, redesign of the National Parks Services brochures in the 1970s with consistent bars and grids.

Interesting historical context of Breaking the Grid – Dadaism, Cubism, collage and montage, using Saussure and Pierce semiotics to see text as signs (semiotics), WWI reaction, WWII reaction, opposition to the status quo, rationalism, order, reaction to the horrors of the wars, Civil Rights movement, hippie movement, underground culture, 1984 Apple computer gave amateurs the tools to be designers (without having the formal grid-design training graphic designers had, so these new designers relied on intiution and felt-sense), look-at typography  (not look-through)

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