Wysocki, Anne Frances. “The Sticky Embrace of Beauty: On Some Formal Problems in Teaching about the Visual Aspects of Texts.” In Writing New Media. Eds. Anne Frances Wysocki, et al. Logan, UT: Utah State UP, 2004. 147-198.
Wyscoki argues for an alternative understanding of beauty, aesthetic, and form that is grounded in the local and the particular rather than universal generalities and maxims that visual designers use for composing images and texts, universal rules that were developed first through Kant’s philosophy. Kant believed that the judgment of beauty is inherent and universal, happening when a person sees and appreciates its structure in terms of its formal relations. This allows the object (or body) deemed beautiful to be made abstract and distanced, a dangerous ethical situation. Wysocki, seeing this tension, argues that composition teachers, instead of just teaching students about design by instructing them in general, accepted rules for visual arrangment, should question the social and cultural practices that deem something efficient, pleasing, or visual, analyzing and creating to make what we take for granted unfamiliar to us so that we might appreciate and understand its particularities. In this way, she shows how form is rhetorical, informed and mediated by choices grounded in history and cultural context.
How can we teach visual communication in such a way “That form does not override content, so that form is, in fact, understood as itself part of content, so that, finally, I better understand how to support students (and myself) be generously and questioningly recipricoal in our designings” (144)
“Form is itself always a set of structuring principles, with different forms growing out of and reproducing different but specific values” (159).
“If we believe that to be human is to be tied to place and time and messiness and complexity, then, by so abstracting us, this desire dehumanizes us and our work and how we see each other. This is dangerous.” (169)
“The web of social and cultural practices in which we move give us the words and concepts, as well as the tastes, for understanding what we sense” (171).
Kant Critique of Judgment
The New Yorker Peek advertisement – woman’s body
design elements aren’t neutral – design values can’t just be looked at analytically….ours are grounded in industrializaiton, standardization, linear, order, efficiency (Nazi memos)
assignments ask students to learn design principles deductively by gathering designs. Also, redesigning web sites and textbooks
reciprocal relationship – we need “approaches that see form as this kind of recognition, tying us to others and to our times and places” (170)