Revolution Lullabye

June 16, 2009

Norman, Emotional Design

Norman, Donald. Emotional Design: Why We Love (or Hate) Everyday Things. New York: Basic Books, 2004.

Designers must account for people’s emotional and cognitive responses to three aspects or levels inherent in  any design: visceral (immediate, automatic, appearance-based); behavioral (function, pleasure and effectiveness of use); and reflective (personal satisfaction through memories, self-image, intellectualization.) The things we like act as symbols to us and have meaning in our lives. Norman describes and shows many examples of designs that successfully tap into a person’s affect – their subconscious value judgments that translate into emotions. Good designs are also rhetorical: they fit a particular context, culture, location, and audience, so no one design can be univerally appealing. Good designers are those who are able to keenly observe people’s behaviors and tap into people’s unarticulated needs, seeing the product not as a decontextualized thing but something that is used by someone.

Quotable Quotes

William Morris: If you want a golden rule that will fit everybody, this is it: Have nothing in your houses that you do not know to be useful, or believe to be beautiful.”  (“The Beauty of Life” 1880)

“The emotional side of design may be more critical to a product’s success than its practical elements” (5)

Notable Notes

cupholders as an unarticulated consumer need

personalization and customization

good designs seduce people – Csikszentmihalyi’s flow

success at the reflective level can outweigh the other two aspects – visceral and behavioral

Pandey, Saving, Sharing, Citing, and Publishing Multimodal Texts

Pandey, Iswari. “Saving, Sharing, Citing, and Publishing Multimodal Texts.” In Multimodal Composition: Resources for Teachers. Ed. Cynthia Selfe. Cresskill, NJ: Hampton Press, 2007. 65-81.

Pandey explains the simalarites and differences from saving, sharing, citing, and publishing words (alphabetic text) and mutlimodal compositions that incorporate sound and images. His essay, meant for a practical guide for teachers, contains a lot of how-to information about formats of files, memory constraints, websites for reference, and assignment ideas. He argues that every teacher of multimodal composition should teach four topics under intellectual property: copyright law, fair use, public domain, and open-source/creative commons licensing. It is the ethical and legal responsibility of teachers and students to understand the ethical and legal constraints of citing and publishing multimodal compositions, and strict attention should be paid to teaching students how to properly prepare bibliographies of all the image, video, and sound materials they use in their compositions.

Notable Notes

forward of book by Bronwyn Williams – this collection is aimed at teachers wanting to incorporate multimodal compositions in  their first-year writing classrooms (doesn’t address the major) (x). Also, multimodal compositions an outgrowth of English Departments’ attention to cultural studies, multiculturalism, alternative ways of meaning-making (xii)

how-to book, sprang out of Watson Conference attendees

the rhetorical considerations of compressing files

June 11, 2009

Wysocki, The Multiple Media of Texts

Wysocki, Anne Frances. “The Multiple Media of Texts: How Onscreen and Paper Texts Incorporate Words, Images, and Other Media.” In What Writing Does and How It Does It. Eds. Bazerman and Prior. Mahwah, NJ: Lawrence Erlbaum, 2004. 123-161.

Wysocki’s chapter addresses students and has three main parts: first, she lays out her basic argument for the visual, rhetorical nature of all texts, printed and onscreen; second, she introduces elements of visual texts that students can identify (typography, shapes, pictures, video, animation, and sound) and gives an outline about how a student might analyze a visual text; and third, she uses extended examples of visual textual analyses to argue that composing with images and visual features shouldn’t just anticipate and provide for easy audience reading. Rather, the visual nature and elements of onscreen and paper texts should be used rhetorically and deliberately to make points and challenge readers to consider the cultural and historical frameworks through which they read and interpret texts.

Quotable Quotes

move from making user-friendly, predictable texts that serve the audience’s purpose to “making visual and interactive compositions that ask audiences to question, first, how they came to have their expectations, and, then, the limitations and constraints of those expectations” (157).

learning to compose visually is “learning to observe well” (159).

Notable Notes

analysis: identify elements, name their relationships, and then expand to consider how those relationships and element connect to larger contexts and arguements

basic points: 1. all texts are visual in nature 2. a text’s visual nature gives a clue to its genre 3. a text’s visual components perform important rhetorical and persuasive work 4. cultural attitudes to visual elements change over time 5. choices in visual presentation have to be seen through cultural frameworks 6. composing a text means making deliberate choices for how to shape the page or screen to direct the audience. (123-126)

move from analyzing what’s on the page or screen to asking how that elicts readers’ responses, the cultural frames through which readers respond, why some texts are more accessible than others, the politics and economics of text production and circulation – who we are and who we will become

June 9, 2009

Emig, Writing as a Mode of Learning

Emig, Janet. “Writing as a Mode of Learning.” CCC 28:2 (May 1977) 122-128.

Emig, in this early article that articulates the importance of a writing-centered English classroom, argues that writing is a preferrable way for students to learn because it allows students to be active producers originating ideas. Writing uses both hemispheres of the brain and involves all three of Jerome Bruner’s learning categories: the hand, the eye, and the brain. Writing is integrated, propelled through cycles of self-reflection, connective, engaged, personal, and self-rhythmed, all attributes of higher-level thinking and learning. Writing, as opposed to talking, forces students to negotiate and shuttle between the past, the present, and the future.

Notable Notes

move to make students producers, not consumers

curious distinction Emig alludes to – that writing is different than other forms of composing (art, music, dance, architecture, film, and math and science.) She doesn’t expand on that, but it would be interesting to know what exactly she sees as the difference. She seems to prioritize writing over these other creative design arts.

individualized education in writing – make it self-rhythmed

shuttling between past, present, and future requires skills in both analysis and synthesis

June 6, 2009

Drucker, Figuring the Word

Drucker, Johanna. Figuring the Word: Essays on Books, Writing, and Visual Poetics. New York: Granary Books, 1998.

This is a collection of Drucker’s essays from the 1980s and 1990s that focus on her central scholarly, artistic, and literary investigation: the importance of understanding and being aware of the materiality of writing, of mark-making. She explains in some of these essays how electronic, digital writing is changing her understanding of the physical materiality of writing and printing: it loses some of the historical and identification certainty of a handwritten, signed, physical text since it is vulnerable to change and feels alienated because computerized text loses some human individuality. For Drucker, physical materiality encodes history and identity in a text.

Quotable Quotes

“It is clear that significance inheres in the written form of language as much on account of the properties of physical materials as throguh a text’s linguistic content.” (57).

“In the world and of it, written language materializes thought into form and form into history, culture, and record” (74) both these from “The Art of the Written Image”

“The forms in which language occurs adherese more or less to norms which enable messages to be recognized” (87) “Hypergraphy” – connections with genre theory?

“The word is made flesh not as a voice, not as a score, an image, an icon, or an event but as a text whose visual properties and idiosyncracies enact themselves for the eye, upon the page.” (109) from “The Interior Eye”

“My interest is in extending the communicative potential of writing, not in eliminating or negating it” (146) from “Letterpress Language” – use the constraints of typography, letterpress, structure of the page

The materiality of signification: how “material substrates and visual/typographic/written (and, by extension, verbal) styles encode history, identity, and cultural value at the primary level of the mark/letter/physical support )and in non-written form, the qualities of voice, tone, tenor, rhythm, inflection, etc.)” from “Language as Information: Intimations of Immateriality”

Notable Notes

writing as both noun and verb, process and performance, visual and verbal, text and the work of the hand, individual and social

programming language as rules, not codes – describe, not embody language

writing as a form, image of the self

linked to Morris, Blake – stretches the bounds of the book

Kaufer and Butler, Rhetoric and the Arts of Design

Kaufer, David S. and Brian S. Butler. Rhetoric and the Arts of Design. Mahwah, NJ: Lawrence Erlbaum, 1996.

Instead of trying to squeeze itself in the confines of an analytical discipline, rhetoric should deliberately define itself as a design art, belonging to the family of production-driven design arts including architecture, engineering, programming, and graphics. Kaufer and Butler’s book traces two streams of inquiry: first, their claim that written argument – words in themselves – are original design and second, their explanation of their theory and argument of rhetoric as design. All design knowledge from the family of design arts has three characteristics: it is modular, it is cohesive (can relate in a working whole), and is problem-focused. They use the Lincoln/Douglas debates as their extended example to expalin the parts of their Architecture of Rhetorical Design. At the end of the book, they argue for the tight connection between criticism and production as the foundation for rhetorical design theory, a rhetorical education that includes multimedia and multigenre writing and production, and finally, challenge the reader to create a simpler architecture for rhetoric as a design art.

Quotable Quotes

“The powerful rhetors of today and tomorrow know words, but they also know film, photography, typography, music, sound, animation, and video production” (297).

Rhetoricians “design the social world around them and bring it to the here and now” – they are the architects of the social world, draw on Burke. It’s not all about persuasion

“A design art is a production process that involves the interdependent development of goals and a material artifact, relying on knowledge about the nature of the artifact to be produced” ( 32).

“Rhetoric is based on a flexibility in the representation of complex social situations, a flexibility required if the individuals in the situation are ever to accomplish practical goals” (23).

Definitions of rhetoric: “the control of events for an audience” and “the strategic organization and communication of a speaker’s version of events within a situation in order to affect the here and now of audience decision making” (12).

“By insisting that rhetoric be treated as design, we are also insisting that the appropriate way to approach rhetoric is to seek the minimal and general in an art of overwhelming complexity” (11)

Notable Notes

good rhetoric is both predictable and adaptive

production without criticism is “hollow and uninformed,” the opposite is “armchair and wishful” (298).

rhetorical design includes

  • plans – how the speaker builds and understands his world, predictiveness
  • tactics – how the speaker will deal with disruptions of their vision, anticipate different perspectives, responsiveness
  • events – moment-by-moment interaction with the audience, language performatives (anecdotes, wit, irnoy, sayings, regionalizing, promises, threats), identifying with the audience – humanness

Knowledge and Goals → Rhetoric Strategies and Rhetorical Design Space (Plans, Tactics, Events) → Presentation Actions (graphic on page 72).

their book focuses just on words – to see how just words can do on their own as design

productive, not practical, art

Trimbur, Composition and the Circulation of Writing

Trimbur, John. “Composition and the Circulation of Writing.” CCC (Dec 2000) 188-219.

Trimbur argues that compositionists need to focus on and teach about the materiality of production, delivery, and circulation. Without an understanding of how writing circulates, composition courses and their students stay isolated from society, either in a strange father-child in loco parentis relationship with their teacher or investigating cultural artifacts in a cultural studies classroom, but remaining a reader, reporter, and consumer of culture rather than a producer or active participant. Trimbur uses Marx’s Grundrisse to explain Marx’s term circulation (which Trimbur uses interchangably with rhetorical canon of delivery after he explains the terms), which understands the circulation as a dialectic hierarchal power move, a deliberate distribution of knowledge and information, a relationship between labor and those in charge. Trimbur shows how he teaches about the circulation of writing in his “Writing about Disease and Public Health,” when he asks students to transform medical journal information to public news stories, which shows them how information gets changed and presented (in specific, political ways) in circulation.

Quotable Quotes

“Marx wanted to explian the various moments in the circulation of commodities – the cycle of production, distribution, exchange, and consumption – not as a series of separate events taking place in a predetermined order over time but dialectically, as mediation in mutual and coterminous relations that constitute the capitalist mode of production as a total system” (206).

“The process of production determines – and distributes – a hierarchy of knowledge and information that is tied to the cultural authorization of expertise, professionalism, and respectability.” (210)

“We cannot understand what is entailed when people encounter written texts without taking into account how the labor power embodied in the commodity form articulates a mode of production and its prevailing social relations” (210).

“Negating delivery has led to writing teachers to equate the activity of composing with writing itself and to miss altogether the complex delivery systems through which writing circulates” (190).

Notable Notes

delivery isn’t just technical (document design, Trimbur says) – it is political and ethical, can be used to democratize and circulate ideas, expand public forums (190).

exchange value v. use value – academic work in public channels

Yancey, Made Not Only in Words

Yancey, Kathleen. “Made Not Only in Words: Composition in a New Key.” CCC 56.2 (Dec 2004) 297-328.

This is Yancey’s 2004 CCCC Chair’s address, which was billed more as a multimedia, multivocal “performance” because, in conjunction with her speech, she had a slideshow that displayed images and quotes that did not directly illustrate her speech but rather interpreted her thoughts in a new way.

Her address asks compositionists to reimagine the content, structure, and location of the field of rhetoric and composition. Pointing out that digital technology has created a writing public in the same way a reading public was created in the late 19th century, she argues for changing composition curriculum that more accurately reflects the kinds of writing students are already doing on their own, the kinds of writing that are requried for 21st century lives. In order to teach students how to write and develop multimedia, multigenre literacies, a vertical undergraduate major must be developed, one in which courses focus on the intertextual, dialogic circulation of composition, the interrelatedness of the canons of rhetoric, and the effect and the deicity of technology on literacy. Finially, this “new key” of composition requires faculty to be willing to change their curriculum structure and embrace this new literacy space to live and work in.

Quotable Qutotes

“Composition in this school context, and in direct contrast to the world context, remains chiefly focused on the writer qua writer, sequestered from the means of production” (309) – solitary, tutorial model vs. social, productive model.

“Never before has the proliferation of writings outside the academy so counterpointed the compositions inside. Never before have the technologies of writing contributed so quickly to the creation of new genres” (298)

“Literacy today is in the midst of a tectonic change” (298)

Notable Notes

problem….training teachers

June 3, 2009

Apostel and Folk, First Phase Information Literacy on a Fourth Generation Website

Apostel, Shawn and Moe Folk. First Phase Information Literacy on a Fourth Generation Website: An Argument for a New Approach to Website Evaluation Criteria. Computers and Composition (Spring 2005).

Writing instructors need to change how they teach students to evaluate online sources both to account for students’ own “insider” knowledge of online sources and to account for the shift from alphabetic, text-centered criteria to integrated, multimodal digital design. Their article explains the current shift to incorporate visual literacies into the teaching of composition and gives an overview (with examples) of the four generations of web site design. Old standards for online site evalutions favored objectivity and centralization, ignoring a multitude of rich, subjective sources in blogs, forums, and multimedia. The digital world is rapidly evolving – we have to keep up, change our standards, and teach our students to use it well.

Quotable Quotes

“as websites evolve from their text-only beginnings, the book-derived criteria for evaluating credible sources are becoming increasingly archaic.”

“Here we see that teaching students to evaluate websites based on alphabetic skills may no longer be a sufficient way to equip students to critique and create rhetoric. As websites move into future generations of development, they will—if the current trends continue—incorporate more digital images, video and audio files, and animated images into their designs. If these communication devices are going to be used to orient our way of seeing the relation and display of information, then we need to empower our students with the ability to negotiate these sources so they can critique the information being presented.”

“Before dismissing our students’ current habits, then, we might look at how they are “making do” and how their strategies can be utilized and/or improved to impact our current ideas of website value in the classroom.”

Notable Notes

4 generations: 1. heavy text dump, no formatting 2. introduce tiled backgrounds, tables, frames, animated GIFs 3. thoughtful multimedia design (CDROM technology) 4. all of #3 plus non-CDROM technology like online shopping, IM, broadcasting live

student ways to evaluate sites: who links to this site? where did the original content come from? what does this site feel like? (“technological ethos”) where else is this information found?

opening up subjective possibilities in blogs gives students a whole new range of potential sources to enrich their research.

lots of Kress, Selfe

language isn’t the only semiotic system

Kirschenbaum, Machine Visions

Kirschenbaum, Matthew. “Machine Visions: Toward a Poetics of Artificial Intelligence.” electronic book review 6 (November 1997)

In this hypertext, Kirschenbaum reviews three non-canonical webtexts: Throwing Apples at the Sun, which is an interactive CD-ROM by Elliott Peter Earls, Johanna Drucker’s artists’ book Simulant Portrait, and Darick Chamberlin’s artists’ book Cigarette Boy. Kirschenbaum argues through his analysis of these three digital texts that they are poststructural examples of new digital media, media that is self-reflexive and aware of its materiality, dependent on a dialogue between the human and the computer (“artificial intelligence”), and cannot be read outside of the digital form. He advocates for 1. a broader understanding and appreciation of the possibilities of digital texts – to move beyond things hailed in Wired and to push for experimental work in post-alphabetic graphic and digital design – and 2. a realization that the computer is more than a word processor; it has multiple design tools and options that can be used by writers and designers to create texts that push the limits of their audiences. This integration of the visual and the verbal is in the tradition of William Morris, William Blake, and the Book of Kells.

Quotable Quotes

on the computer: “It is an instrument for crafting writing environments.”

“The poetics of artificial intelligence are aestheticized instances of the digital wor(l)d and its virtual subjectivities, realized in the form of an incarnate and embodied text – whether than text be codex or electronic in form.” – its more than just computer-generated text

These complex, embedded, multi-vocal texts cannot be “read abstracted from [their] presentation”

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