Revolution Lullabye

October 9, 2014

Drucker, Graphesis: Visual Forms of Knowledge Production

Drucker, Johanna. Graphesis: Visual Forms of Knowledge Production. Cambridge, MA: Harvard UP, 2014. Print. 

Drucker’s project in this book is to show how visual forms of knowledge not only display knowledge but create and generate knowledge. Drucker argues for humanist graphical knowledge: visual forms of knowledge that account for complexity, not simplicity, and that understand information as constructed, not context-less, given, or value-less. Drucker crosses multiple disciplinary boundaries as she traces the history of visual and graphical forms, showing how different categories of visual forms of knowledge situate knowledge and make arguments about hierarchies, relationships, and individual agencies. Her book juxtaposes her text and her argument with visual forms of knowledge from ancient hieroglyphics and stone carvings to screenshots of digital texts and maps. One of her goals is to show how the informational graphics and the interfaces that have become such an intertwined part of our everyday experience are arguments themselves, designed for specific purposes. She works in this book to bring these more invisible visual elements to the forefront and analyze them in critical, humanistic terms.

Quotable Quotes

“Humanists work with fragmentary evidence when researching cultural materials. They produce interpretations, not repeatable results. We have to find graphical conventions to show uncertainty and ambiguity in digital models, not just because these are conditions of knowledge production in our disciplines, but because the very model of knowledge itself that gets embodied in the process has values whose cultural authority matters very much” (191).

Writing and composition in a networked and digital world: “In spite of the networked condition of textual production, the design of digital platforms for daily use has hardly begun to accommodate the imaginative possibilities of constellationary composition, graphic interpretation, and diagrammatic writing…Very few acts of composition are diagrammatic, constellationary, or associative. Fewer still are visual or spatial. The predominant modes of composition in digital displays have remained quite linear, even when they have combinatoric or modular underpinnings” (183).

the future of humanistic interface: “More attention to the acts of producing and less emphasis on the product, the creation of an interface that is meant to expose and support the activity of interpretation, rather than to display finished forms, would be a good starting place” (179).

The graphical interface (our screen) is an argument, not a thing: “We ignore its graphicality, its constructedness, the very features that support its operations and make it work. We look at the interface as a thing, a representation of computational processes that make it convenient for us to interact with what is ‘really’ happening. But the interface is a mediating structure that supports behaviors and tasks. It is a space between human users and procedures that happen according to complicated protocols. But it also disciplines, constrains, and determines what can be done in any digital environment” (138-139).

“Perhaps the most striking feature distinguishing humanistic, interpretative, and constructivist graphical expressions from realist statistical graphics is that the curves, bars, columns, percentage values would not always be represented as discrete bounded entities, but as conditional expressions of interpretative parameters – a kind of visual fuzzy logic or graphical complexity. Thus their edges might be permeable, lines dotted and broken, dots and points might vary in size and scale or degree of ambiguity in placement. These graphical strategies express interpreted knowledge, situated and partial, rather than complete.” (132)

“The rendering of statistical information into graphical form gives it a simplicity and legibility that hides every aspect of the original interpretative framework on which the statistical data were constructed. The graphical force conceals what the statistician knows very well – that no “data” pre-exist their parameterization. Data are capta, taken not given, constructed as an interpretation of the phenomenal world, not inherent in it” (128)

“Maps, like other graphic conventions, construct normative notions about time, space, and experience that become so familiar that we take them for accurate representations rather than constructions” (82).

“Visualization formats exist independent of particular media. Calendars don’t have to be scratched into stone and bar charts don’t need to be rendered by engravers with finely tooled burins – any more than scatter plots have to be generated computationally.” (67)

“The interpretative acts that become encoded in graphical formats may disappear from final view in the process, but they are the persistent ghosts in the visual scheme, rhetorical elements of generative artifacts. The challenge is to develop a terminology for the rhetorical iconography of graphical forms that is grounded in the features of spatialized relations such as hierarchy, juxtaposition, and proximity (66).

The forms of our visual communication are arguments themselves: the forms were culturally-constructed and still contain that history: “We are still Babylonians, in our use of the calendar, our measure of days, hours, and minutes, just as we remain classical in our logic, medieval in our classification systems, and modern in our use of measurements expressed in rational form. Each of the many schematic conventions in daily use and the frequently unquestioned appearance in our documents and websites replicate ideologies in graphics” (65).

“Though we often use visual means to make images of invisible things, much of contemporary life simply can’t be shown. The workings of power, the force of ideology, the transmission of values, and other abstract ideas have no specific visual form, even if they work through a material social world.

“Speed, scale, complexity, and the infrastructure in place and at work in systems of communications, production, distribution, much scientific discovery, and humanistic thought simply cannot be made apparent in visual images. But an endless stream of visualizations continues to turn complex phenomena into images, reifying abstractions, turning them into objects to be seen” (22-23).

Goal: “the urgency of finding critical languages for the graphics that predominate in the networked environment” (17)

Methodology: “draw on the rich history of graphical forms of knowledge production that are the legacy of manuscript and print artifacts as well as digital media works in the arts and applied realms” (17)

“Even though our relation to experience is often (and increasingly) mediated by visual formats and images, the bias against visual forms of knowledge production is longstanding in our culture. Logocentric and numero-centric attitudes prevail” (16).

Notable Notes


Key terms in the introduction

information graphics = “visualizations based on abstractions of statistical data…Visualizations are always interpretations – data does not have an inherent visual that merely gives rise to a graphic expression” (7)

graphical user interface – “dominant feature of screens in all shapes and sizes…In a very real, practical sense we carry on most of our personal and professional business through interfaces. Knowing how interface structures our relation to knowledge and behavior is essential.” (8)

Visual epistemology – “ways of knowing that are presented and processed visually” (8)

Language of form – “a systematic approach to graphic expression as a means as well as an object of study” (9)

Image, Interpretation, and Interface

Looks at different theoretical and methodological ways of understanding visual forms as knowledge, cross disciplinary and across history

There have been efforts in the late 19th, 20th, and 21st century to create a language for graphics – formal rules and descriptions (18)

We use visualization a lot, but it is still treated as less than, suspect (23) Maybe in part because there is no universal grammar of visualization – visuals by their nature are not consistent, don’t hold meaning with “stable, fixed, and finite rules” like words/language/mathematics does. (24)

In science, visuals were used to represent and record knowledge, not produce knowledge (26-27)

Change in the late nineteenth century (Eugene Guillamume, industrial revolution) from a graphic language based on the human body (fine arts) to one based on geometry (industrial design, design to be produced and reproduced through mechanical means) (31).

Growth of formal education/principles/methods in graphic and visual design in the 20th century, modernism (35)

20th century – rise of the use of visual/graphical/statistical displays of knowledge

Interpreting Visualization/Visualizing Interpretation

The histories of visual forms of knowledge

Forms that Drucker investigates: 1. Timekeeping (star charts, calendars, timelines; 2. Space-making (maps); 3. Administration and record-keeping (tables, charts, grids, flow charts); 4. Trees of knowledge (family trees, network diagrams, evolutionary diagrams, division and hierarchy and relationships); 5. Knowledge generators (diagrams, volvelles, Venn diagrams; 6. Dynamic systems (model processes and events, weather maps and meteorology, fluid dynamics, chaos theory and systems mapping

Distinction between “static” representations (those visual representations that are merely representations of information) and “dynamic” representations (those visual representations that can create or generate knowledge) (65).

Interface and Interpretation

Looks at digital and book interface as encoding and producing knowledge, explores what a humanistic interface design might be and entail.


Call for new rhetorics, grammars of the digital media age


October 11, 2013

Bernhardt, Review Essay: Rhetorical Technologies, Technological Rhetorics

Bernhardt, Stephen A. “Review Essay: Rhetorical Technologies, Technological Rhetorics.” College Composition and Communication 64.4 (June 2013): 704-720. Print.

Bernhardt briefly summarizes and reviews five recently-published edited collections and single-authored monographs in the field that explore the recriprocal interaction between rhetoric and technology. Each book he reviews explores how different technologies – both “old world” technologies like the typewriter and new media technologies – have impacted how we understand rhetorical theory, analysis, and practice.

The five books included in the review:

Borrowman, Shane, ed. On the Blunt Edge: Technology in Composition’s History and Pedagogy. Anderson: Parlor P, 2012. Print.

The chapters included in Borrowman’s collection look at a wide range of technologies and their impact on the field and how we understand writing, rhetorical education, and rhetorical identity. Some of the technologies include Athenian graffiti (RIchard Enos), handwriting and penmenship, typewriters, moveable type, audiovisual aids, and codes and hidden messages. Though the collection does not specifically focus on new media technologies, its understanding of how specific technologies impact rhetoric and how we think about and express meaning offer one perspective through which to explore new digital technologies.

Kimme Hea, Amy C., ed. Going Wireless: A Critical Exploration of Wireless and Mobile Technologies for Composition Teachers and Scholars. Cresskill: Hampton P, 2009. Print.

Kimme Hea’s collection explores the impact wireless computing and our constantly connected, multi-tasking lives on our students, classrooms, communities, pedagogies, and understanding of communication, writing and rhetoric.

McCorkle, Ben. Rhetorical Delivery as Technological Discourse: A Cross-Historical Study. Carbondale: Southern Illinois UP, 2012. Print.

McCorkle, through a large historical review, argues for a reconsideration of the rhetorical canon of delivery. His chapters look at ancient oratory practice, medieval preaching, the 19th-century elocutionary movement, and then look forward to how new media technologies might change the reciprocal relationship between speech and writing, a central theme of his book. Bernhardt labels his argument as “conservative,” and argues that it lacks some theoretical coherence and overlooks a possible connection to the canons of arrangmeent and memory (711).

Rice, Jeff. Digital Detroit: Rhetoric and Space in the Age of the Network. Carbondale: Southern Illinois UP, 2012. Print.

Bernhardt lauds Rice’s cross-disciplinary text that brings together rhetoric and network studies to investigate how we can experience and understand the multiple dimensions of Detroit. Rice relies on association, network, juxtaposition, and contradiction to build and recover narratives that challenge the dominant understanding of Detroit as a place of urban decay and hopelessness.

“Rice’s networking of Detroit purposefully embodies the confusion, indeterminacy, and mixed messages of a heavily trafficked and overloaded web of connections. Detroit is more like the buzzing, blooming confusion of the Web than it is a resolved, understood, and constantly signifying city” (713).

Delagrange, Susan H. Technologies of Wonder: Rhetorical Practice in a Digital World. Logan: Utah State UP, 2011. Web.

Delagrange’s eBook – a free, downloadable PDF file, rich with images, embedded links, and videos, and designed with an Adobe interface – embodies digital technology in its deliver. Her central argument is that the visual and the embodied need to be considered viable alternatives to the printed, written word. She uses an extended metaphor of the Wunderkammer (the wonder cabinet, the cabinet of curiosities). Bernhardt critiques Delagrange’s argument as a little passé, arguing that there already is acceptance of scholarship as visual, embodied, and performative at the academy and within composition and rhetoric (719). He also points out that although her book argues for an alternative to logocentric arguments, her book relies on the verbal, not the visual, to make its claims.

June 11, 2009

Wysocki, The Multiple Media of Texts

Wysocki, Anne Frances. “The Multiple Media of Texts: How Onscreen and Paper Texts Incorporate Words, Images, and Other Media.” In What Writing Does and How It Does It. Eds. Bazerman and Prior. Mahwah, NJ: Lawrence Erlbaum, 2004. 123-161.

Wysocki’s chapter addresses students and has three main parts: first, she lays out her basic argument for the visual, rhetorical nature of all texts, printed and onscreen; second, she introduces elements of visual texts that students can identify (typography, shapes, pictures, video, animation, and sound) and gives an outline about how a student might analyze a visual text; and third, she uses extended examples of visual textual analyses to argue that composing with images and visual features shouldn’t just anticipate and provide for easy audience reading. Rather, the visual nature and elements of onscreen and paper texts should be used rhetorically and deliberately to make points and challenge readers to consider the cultural and historical frameworks through which they read and interpret texts.

Quotable Quotes

move from making user-friendly, predictable texts that serve the audience’s purpose to “making visual and interactive compositions that ask audiences to question, first, how they came to have their expectations, and, then, the limitations and constraints of those expectations” (157).

learning to compose visually is “learning to observe well” (159).

Notable Notes

analysis: identify elements, name their relationships, and then expand to consider how those relationships and element connect to larger contexts and arguements

basic points: 1. all texts are visual in nature 2. a text’s visual nature gives a clue to its genre 3. a text’s visual components perform important rhetorical and persuasive work 4. cultural attitudes to visual elements change over time 5. choices in visual presentation have to be seen through cultural frameworks 6. composing a text means making deliberate choices for how to shape the page or screen to direct the audience. (123-126)

move from analyzing what’s on the page or screen to asking how that elicts readers’ responses, the cultural frames through which readers respond, why some texts are more accessible than others, the politics and economics of text production and circulation – who we are and who we will become

March 29, 2009

Mitchell, What Do Pictures Want

Mitchell, W.J.T. What Do Pictures Want? The Lives and Loves of Images. Chicago: U of Chicago P, 2005.

In this book, Mitchell draws from many modern cultural, artistic, and scientific phenomenons to show how pictures, images, objects, and media create life instead of merely reflecting an outside world. The picture makes, not mirrors, the world. By treating images as living entities, Mitchell asks what they are doing, what they are articulating, and how they might want us to respond. Mitchell argues that people need to have a sense of visual literacy, a way to understand that images introduce new values and ideas in the world instead of responding to the values and ideas of individual human beings. In the third section of the book (sections focus on the image, the object, and media), Mitchell articulates his medium theory, which sees media as material social practices, entire ecosystems.

Quotable Quotes

Pictues are living organisms: “They change the way we think and see and dream. They refunction our memories and imaginations, bringing new criteria and new desires into the world. When God created Adam as the first ‘living image,’ he knows that he is producing a creature who will be capable of the further creation of new images” (92).

“Images are active players in the game of establishing and changing values. They are capable of introducing new values into the world and thus of threatening old ones. For better and for worse, human beings establish their collective, historical identity by creating around them a second nature composed of images which do not merely reflect the values consciously intended by their makers, but radiate new forms of value formed in the collective, political unconscious of their beholders. As objects of surplus value, of simultaneous over-and underestimation, these stand at the interface of the most fundamental social conflicts” (105).

“A medium is more than the materials of which it is composed…[Instead it is] a material social practice, a set of skills, habits, techniques, tools, codes, and conventions” (203).

A medium is an “ever-elastic middle” that does not have boundaries. “The medium does not lie between sender and receiver; it includes and constitutes them” (204).

Notable Notes

Images form “a social collective that has a parallel existence to the social life of their human hosts, and to a world of objects that they represent” (93) – creating worlds through design

idol, fetishes, totems – controversy and “bad” objects: “They are the objects of ambivalence and anxiety that can be associated with fascination as easily as with aversion” (158).

people love, hate, want to destroy images because of their power.

problem with the pictoral turn because the image is simulaneously everything and nothing

digital new media is nothing new – the reason to study visual literacies is because human communication is multimodal, not just because of the internet

contraversial images as “condensed world pictures” and “sites of struggle over stories and territories” (195)

10 theses on media (theory) on page 211

March 18, 2009

Bolter, Critical Theory and the Challenge of New Media

Bolter, Jay David. “Critical Theory and the Challenge of New Media.” In Eloquent Images. Eds. Hocks and Kendrick. Cambridge, MA: MIT Press, 2003. 19-36.

Bolter argues that writing teachers have a unique position in the university for approaching new media as a critical practice, distinct from the critical analysis done in the humanities and the practice of new media done in graphic design and fine arts. His chapter explores the binaries present in the study of new media (dichotomies present in other areas of the university as well): theory/practice; critique/production; the ideological/the formal; the verbal/the visual, seeing how the critical practice of design in new media challenges them. Bolter shows how his department at Georgia Tech plays with the tensions in these dichotomies in an eclectic, multidisciplinary way.

Quotable Quotes

“The World Wide Web and other new media challenge not only the form of the book, but also the representational power of the printed word.” (21)

repurpose v. remediate: repurpose = “pour content from one media form into another, while attempting to replicate the earlier medium’s definition of the authentic.” (29) remediate = “to borrow the sense of the authentic from one media form and to refashion it for another” (29), what good Web designers do.

“a new critical theory is needed that can make us aware of the cultural and historical contexts (and ideologies) without dismissing or downplaying the formal characteristics of new media” (34)

“design in context must be critical and productive at the same time” (34)

Notable Notes

can the Internet replace printed books? is that the goal?

new media as a critical vehicle, you do something with it, not just talk about it or critique it.

educators are trying to close that theory/practice binary

March 7, 2009

Selfe, Toward New Media Texts

Selfe, Cynthia L. “Toward New Media Texts: Taking Up the Challenge of Visual Literacy.” In Writing New Media. Eds. Anne Frances Wysocki, et al. Logan, Utah: Utah State UP, 2004. 67-110.

A good first step in incorporating and teaching new media texts in composition classrooms is through focusing on visual literacy in print and digital texts. Composition teachers, because many are not formally trained in the applications associated with many digital new media texts (Dreamweaver, desktop publishing, photo editing), feel like they don’t have the expertise to teach and guide students in composing new media texts. The assignments Selfe offers connect visual and alphabetic literacies (which composition teachers are more comfortable with), use rhetorical approaches, not entirely Web-based, and position the teacher and the students as co-learners. Though teachers will probably feel outside their comfort zone at first, Selfe argues for the importance of bridging to visual literacies and to begin to question the privileging alphabetic texts in our society and in the structuring of our writing programs and pedagogies.

Quotable Quotes

“By adding a focus on visual literacy to our existing focus on alphabetic literacy, we may not only learn to pay more serious attention to the ways in which students are now ordering and making sense of the world through the production and consumption of visual images, but we may also extend the usefulness of composition studies in a changing world.” (72)

Notable Notes

faculty feel like they lack the necessary skills to teach new media literacies, to help students compose with it – the faculty has an illiteracy that they have to come to terms with, will “force us to acknowledge gaps in our own literacy sets” (72)

change “author” to “composer/designer” and the reader to “reader/viewer”

assignments include a visual essay, visual argument, visual exhibition, and a text re-design and re-vision for the Web

composition studies needs to continue to be relevant to our students, so we have an obligation to learn about them and use them (new media literacies) in our classrooms as we ask our students to compose

Selfe, Students Who Teach Us

Selfe, Cynthia L. “Students Who Teach Us.” In Writing New Media. Eds. Anne Frances Wysocki, et al. Logan, Utah: Utah State UP, 2004. 43-66.

Selfe uses a case study of a student of hers, David Damon, a young black man interested in hip-hop and website design, to show that students are bringing extensive knowledges of new media to our classrooms, and we as writing teachers, in order to stay relevant and important, have a responsibility to both learn these new media literacies and incorporate them into our classrooms and assignments. She pulls out three lessons from Damon’s story: 1. that literacies naturally change and grow at differing rates; they all have lifespans 2. new media literacies play a role in the development of identity, in the construction of power relationships, and the creation of social codes and 3. composition teachers need to move beyond alphabetic texts and learn about composing in other modalities. Composition studies needs to look to students to teach us the kinds of literacies necessary to be successful in the 21st century.

Quotable Quotes

“If, however, English composition teachers recognize the insufficiency of maintaining a single-minded focus on conventional alphabetic texts – which generally comprise hte officially sanctioned literacy in our contemporary society – and, indeed, have an increading level of interest in such texts as they encounter them in their personal and professional lives, they do not necessarily know how to design a meaningful course of study for composition classrooms that accommodates a full range of literacies, expecially those literacies associated with new media texts” (56).

Students’ “enthusiasm about reading/viewing/interacting with and composing/designing/authoring such imaginative texts percolates through the sub-strata of composition classrooms, in direct constrast to students’ laissez faire attitudes towards more conventional texts” (44)

Notable Notes

assignments include literacy autobiography, looking at new media texts identified by students, providing alternative means to composing, affect of new media on different genres

need to pay attention to the literacies our students bring to the classroom

what does it man to be literate in the 21st century?

what to we as writing teachers need to learn and teach?

plagiarism and copying code

Wysocki, Opening New Media to Writing

Wysocki, Anne Frances. “Opening New Media to Writing: Openings and Justifications.” In Writing New Media. Eds. Anne Frances Wysocki, et al. Logan, Utah: Utah State UP, 2004. 1-41.

Pointing out the divide in new media studies between the study of how to design and compose individual texts (through graphic design maxims) and the study of the broad effects of media structures, Wysocki argues that composition studies can fill the gap between the two by focusing on the material and social conditions of the production and consumption of all texts, both textual, visual, and digital. She forwards five major claims: 1. compositionists have the unique pedagogical expertise to teach students how to think critically about their design and composition choices when writing a text because we already highlight the situated nature of writing. 2. we need to think about the specific material circumstances and choices of the texts we produce, consume, and circulate because no technology is a neutral carrier; our texts contain, in their design and construction, our attitudes, beliefs, and values, both individually and as a society 3. new media texts are any texts, digital or not, whose composer thought deliberately about the range of material design choices they had and who, in their design, highlight the materiality of the text 4. we need, as teachers, to move beyond analysis of new media texts and ask our students to craft and produce them in our classrooms, thinking of new media texts not as objects but rather as material practices, and 5. we need to adopt a generous spirit in our reading, knowing that composing these new media texts requires experimentation, patience, and exploration, and in order to appreciate these efforts, we need to realize that texts need not look identical to what we’re accostomed to in order to be useful, that what we might deem mistakes should be thought of in terms of choices. Her chapter ends with numerous activities writing teachers might use in their classrooms, from undergrad to grad students, to have students think more critically of the materiality of producing and reading texts.

Quotable Quotes

Compositionists can help “composers of texts think usefully about effects of their particular decisions as they compose a new media text, to help composers see how agency and materiality are entwined as they compose” (6)

“this materiality – which takes part in the construction of readers – occurs in all texts we comsume, whether print or digital, research essay or technical instruction set. ANd this material functioning occurs when we produce any text as well” (7)

“any material we use for communication is not a blank carrier for our meaning” (10)

“We should call ‘new media texts’ those that have been made by composers who are aware of the range of materialities of texts and who then highlight the materiality: such composers design texts that help readers/consumers/viewers stay alert to how any text – like its composers and readers – doesn’t function independently of how it is made and in what contexts. Such composers design texts that mark as overtly visible as possible the values they embody” (15).

Technologies do matter because “They are in our worlds and they have weight – but we probably ought not give up our own agency by acting as though technologies come out of nowhere and are autonomous in causing effects” (19)

Notable Notes

classroom activities include writing with crayons, discussing what you need to know to read and produce a “normal” piece of academic text (an 8.5 x 11″ piece of paper, double spaced, academic essay – type.) They get at appreciating and being aware of the materiality of writing

use of the word “crafting” about producing academic texts (drawing on Andrew Feenberg)

it’s important in new media texts – defined “in terms of materiality instead of digitality” (19) – that we look to how and why we use digital media, not that we do it. A new media text isn’t new media because it’s online. It’s a greater understanding and attention to materiality.

Materiality draws on Horner’s Terms of Work for Composition (she quotes that long passage from his introduction)

Creating your identity as a writer – when you’re aware of hte materiality, the technology, you can see your own self and identity as situated in a larger world of choices, making your own choices in those structrues in your text (22)

the subtle, silent, quiet, but real effects of the choices that define our existence

the interplay between agency and materiality

interface design (folders, desktop) as a Western-business centric design, intuitive only to some

Wysocki, Writing New Media

Wysocki, Anne Frances, et al. Writing New Media: Theory and Applications for Expanding the Teaching of Composition. Logan, Utah: Utah State UP, 2004.

This book, containing chapters by Anne Frances Wysocki, Johndan Jordan-Eilola, Cynthia L. Selfe, and Geoffrey Sirc, explores how a writing classroom (and composition studies) might be opened to new media. Each chapter provides a theoretical framework and argument for incorporating new media in the classroom and several classroom and homework activities, piloted by the authors, that teachers can adapt and use in their classrooms to encourage use and understanding of new media practices.

January 5, 2009

Helfand, Six (+2) Essays on Design and New Media

Helfand, Jessica. Six (+2) Essays on Design and New Media. New York: William Drenttel, 1997.

Helfand’s essays, which all first appeared in Print and Eye Magazines, ask how our ideas are being shaped by new digital media and vice versa, how new digital media is shaping our ideas. She writes as a designer, calling in each of her essays (some more overtly than others) for her fellow designers, whose formal training probably did not address programming code or hypertext or moving visuals, to take up the challenges presented by the internet and digital new media and find appropriate, responsible design solutions instead of leaving the digital landscape open to chaotic, untrained interpretation. Her argument (which she admits is a bit elitist) takes her from an analysis of electronic typography to the relationship between information and form and from questions of access to a discussion of the physical, hardware and software constraints of digital design. Her first essay, “Design and the Play Instinct,” claims that responsible and thoughtful play is an essential component of the design process, and the computer has made play easier and more efficient because of the possibilities of erasing and reverting to previously-saved, “uncorrupted” drafts. She warns against designers relying on old design paradigms, such as those developed for the printed page, calling for designers to find ways to accurately present the overload of information and non-linear narratives found on the internet in ways that allow for clear communication without making complex concepts and relationships overly simplistic. The technology might limit the design, but the concepts a designer can communicate are not limited. The text is a little dated to the new media debates of the mid-1990s (lots of discussion of CD-ROMs.)

Quotable Quotes

Interaction design: “It demands, instead, more comprehensive thinking that involves cognitive, spatial, and ergonomic considerations” (59) Interface designers can’t just rely on traditional design training; they have to branch out and collaboarte with software engineers, psychologists, and other experts who can help them with the unique design challenges of new media.

Designers need new ways of “visualizing stories in multiple layers, for designing with mulitple points of entry” (60).

The problem with websites that “dutifully mimic the form and structure of a paper publication, which is its own restrictive model” (49). Instead, we need “more ambitious thinking, more inventive models, and, undoubtably, more inspired design than presently exists” (49).

“The internet is a dialectic hybrid: a utopian archetype at once pragmatic and mythical, borderless and structured, it is a potentially infinite space with no geographical, political, or otherwise material boundaries” (47).

“Texture is complexity made physically manifest” (22).

“As information overload tips the scales, the demand for editorial and design direction will become more and more critical” (45).

“Thoughtless computer-aided (or driven) design maximizes shortcuts. It delights in gimmickry and exploits for effect. Here, in the land of the gratuitous filter, it is a celebration of bells and whistles, uninspired form and negligble content…This is the play instinct gone awry – devoid of imagination, brain-free, giving way to the loathsome gravitational pull of mediocrity” (10).

Notable Notes

Essay Titles:
1: “Design and the Play Instinct” – play is essential to the design process. Computer and technology facilitate it (and allow it to happen.)
2: “Electronic Typography” – typography is now asked to represent spoken, time-sensitive word, can disapper and appear in the 4th dimension, need for visual literacy to develop, emails are constrained but serve all purposes.
3. “The Pleasure of the Text(ure)” – digital new media is often pushed into linear forms when that doesn’t make particular sense because it gets rid of the texture. CD-ROMs discussion.
4. “The Culture of Reciprocity” – access to new media is limited around the world, how educational institutions are teaching and using new media, new media is formed by and for those who participate in it.
5. “A New Webbed Utopia” – the internet is controlled by its constraints: html code, upload times, ambiguous target audience
6. “The Lost Legacy of Film” – new media designers should look to film designers to help unlock the power and potential of narrative and drama. New media has more choice and participation; the audience become the authors.
+1. “I Design, Therefore I Am” – avatars as identity, one that can be manipulated and edited constantly.
+2. “The Myth of Real Time” – our world has equated real with efficient, and the potential of leisure time as productive time is ignored. Also, digital media seems by its very nature ephemeral, not as a comglomerate of building layers over history.

blue underlined hyperlink developed by U of Illinois for their Mosaic project – now ubiquitous in website design (49)

information highway should be reconceived as an information landscape – by MIT research team

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