Revolution Lullabye

June 16, 2009

Norman, Emotional Design

Norman, Donald. Emotional Design: Why We Love (or Hate) Everyday Things. New York: Basic Books, 2004.

Designers must account for people’s emotional and cognitive responses to three aspects or levels inherent in  any design: visceral (immediate, automatic, appearance-based); behavioral (function, pleasure and effectiveness of use); and reflective (personal satisfaction through memories, self-image, intellectualization.) The things we like act as symbols to us and have meaning in our lives. Norman describes and shows many examples of designs that successfully tap into a person’s affect – their subconscious value judgments that translate into emotions. Good designs are also rhetorical: they fit a particular context, culture, location, and audience, so no one design can be univerally appealing. Good designers are those who are able to keenly observe people’s behaviors and tap into people’s unarticulated needs, seeing the product not as a decontextualized thing but something that is used by someone.

Quotable Quotes

William Morris: If you want a golden rule that will fit everybody, this is it: Have nothing in your houses that you do not know to be useful, or believe to be beautiful.”  (“The Beauty of Life” 1880)

“The emotional side of design may be more critical to a product’s success than its practical elements” (5)

Notable Notes

cupholders as an unarticulated consumer need

personalization and customization

good designs seduce people – Csikszentmihalyi’s flow

success at the reflective level can outweigh the other two aspects – visceral and behavioral

March 9, 2009

Wysocki, The Sticky Embrace of Beauty

Wysocki, Anne Frances. “The Sticky Embrace of Beauty: On Some Formal Problems in Teaching about the Visual Aspects of Texts.” In Writing New Media. Eds. Anne Frances Wysocki, et al. Logan, UT: Utah State UP, 2004. 147-198.

Wyscoki argues for an alternative understanding of beauty, aesthetic, and form that is grounded in the local and the particular rather than universal generalities and maxims that visual designers use for composing images and texts, universal rules that were developed first through Kant’s philosophy. Kant believed that the judgment of beauty is inherent and universal, happening when a person sees and appreciates its structure in terms of its formal relations. This allows the object (or body) deemed beautiful to be made abstract and distanced, a dangerous ethical situation. Wysocki, seeing this tension, argues that composition teachers, instead of just teaching students about design by instructing them in general, accepted rules for visual arrangment, should question the social and cultural practices that deem something efficient, pleasing, or visual, analyzing and creating to make what we take for granted unfamiliar to us so that we might appreciate and understand its particularities. In this way, she shows how form is rhetorical, informed and mediated by choices grounded in history and cultural context.

Quotable Quotes

How can we teach visual communication in such a way “That form does not override content, so that form is, in fact, understood as itself part of content, so that, finally, I better understand how to support students (and myself) be generously and questioningly recipricoal in our designings” (144)

“Form is itself always a set of structuring principles, with different forms growing out of and reproducing different but specific values” (159).

“If we believe that to be human is to be tied to place and time and messiness and complexity, then, by so abstracting us, this desire dehumanizes us and our work and how we see each other. This is dangerous.” (169)

“The web of social and cultural practices in which we move give us the words and concepts, as well as the tastes, for understanding what we sense” (171).

Notable Notes

Kant Critique of Judgment

The New Yorker Peek advertisement – woman’s body

design elements aren’t neutral – design values can’t just be looked at analytically….ours are grounded in industrializaiton, standardization, linear, order, efficiency (Nazi memos)

assignments ask students to learn design principles deductively by gathering designs. Also, redesigning web sites and textbooks

reciprocal relationship – we need “approaches that see form as this kind of recognition, tying us to others and to our times and places” (170)

January 27, 2009

Downs and Wardle, “Teaching about Writing, Righting Misconceptions”

Downs, Douglas and Elizabeth Wardle. “Teaching about Writing, Righting Misconceptions: (Re)Envisioning “First-Year Composition” as “Introduction to Writing Studies.” CCC 58.4 (June 2007) 552-585.

The authors argue for transforming the required first-year course, usually taught as a introduction to the skills necessary to write “academic discourse” into a course that introduces students to writing studies as a field, using their own courses at University of Dayton and Utah Valley State College as examples. The generalized first-year course stands in contradiction to many of the established, researched theories in rhetoric and composition: that all writing is content and context-driven, that writing is an area of research and study, that writing is a complex activity that requires more than good luck and “transferable” basic skills, and that experts in writing are needed to teach writing. Such a shift in the curriculum of the first-year course allows for better transitioning to WAC initiatives (because writing, from the very beginning, is grounded in content and context), gives the newly developing majors a cornerstone foundation course, and improves the position of writing at the university from a service discipline to one that is recognized by students and faculty as a field with valuable, relevant, and important research and theoretical knowledge.

Quotable Quotes

“Writing studies has ignored the implications of this research and theory and continued to assure its publics (faculty, administrators, parents, industry) that FYC can do what nonspecialists have always assumed it can: teach, in one or two early courses, “college writing” as a set of basic, fundamental skills that will apply in other college courses and in business and public spheres after college. In making these unsupportable assurances to stakeholders, our field reinforces cultural misconceptions of writing instead of attempting to educate students and publics out of these misconceptions” (1) page numbers are from printed online version

“Students leave the course with increased awareness of writing studies as a discipline, as well as a new outlook on writing as a researchable activity rather than a mysterious talent” (7).

“By employing nonspecialists to teach a specialized body of knowledge, we undermine our own claims as to that specialization and make our detractors’ argument in favor of general writing skills for them. As Debra Dew demonstrates, constructing curricula that require specialization goes a long way toward professionalizing the writing instruction workforce” (21).

Notable Notes

what the first-year course is reflects the whole discipline. Making it more rigorous and centering it on the field of rhet and comp will improve the status of rhet/comp.

category mistake – Gilbert Ryle – academic writing as one category of writing when it really cannot be defined as an umbrella term

problems/consequences of the shift: no textbook that teaches first-year writing in this way, huge labor force that needs to be trained, the research takes a long time and student work won’t be as clean or neat, high schools don’t prepare students for the field, so there’s a huge learning curve that needs to happen, content and expecatation-wise

courses that follow the intro to writing studies model use readings drawn from the research of the field of rhetoric and composition, allows students to explore their own writing practices in juxtaposition, and asks them to do research on writing.

Create a free website or blog at