Revolution Lullabye

October 9, 2014

Drucker, Graphesis: Visual Forms of Knowledge Production

Drucker, Johanna. Graphesis: Visual Forms of Knowledge Production. Cambridge, MA: Harvard UP, 2014. Print. 

Drucker’s project in this book is to show how visual forms of knowledge not only display knowledge but create and generate knowledge. Drucker argues for humanist graphical knowledge: visual forms of knowledge that account for complexity, not simplicity, and that understand information as constructed, not context-less, given, or value-less. Drucker crosses multiple disciplinary boundaries as she traces the history of visual and graphical forms, showing how different categories of visual forms of knowledge situate knowledge and make arguments about hierarchies, relationships, and individual agencies. Her book juxtaposes her text and her argument with visual forms of knowledge from ancient hieroglyphics and stone carvings to screenshots of digital texts and maps. One of her goals is to show how the informational graphics and the interfaces that have become such an intertwined part of our everyday experience are arguments themselves, designed for specific purposes. She works in this book to bring these more invisible visual elements to the forefront and analyze them in critical, humanistic terms.

Quotable Quotes

“Humanists work with fragmentary evidence when researching cultural materials. They produce interpretations, not repeatable results. We have to find graphical conventions to show uncertainty and ambiguity in digital models, not just because these are conditions of knowledge production in our disciplines, but because the very model of knowledge itself that gets embodied in the process has values whose cultural authority matters very much” (191).

Writing and composition in a networked and digital world: “In spite of the networked condition of textual production, the design of digital platforms for daily use has hardly begun to accommodate the imaginative possibilities of constellationary composition, graphic interpretation, and diagrammatic writing…Very few acts of composition are diagrammatic, constellationary, or associative. Fewer still are visual or spatial. The predominant modes of composition in digital displays have remained quite linear, even when they have combinatoric or modular underpinnings” (183).

the future of humanistic interface: “More attention to the acts of producing and less emphasis on the product, the creation of an interface that is meant to expose and support the activity of interpretation, rather than to display finished forms, would be a good starting place” (179).

The graphical interface (our screen) is an argument, not a thing: “We ignore its graphicality, its constructedness, the very features that support its operations and make it work. We look at the interface as a thing, a representation of computational processes that make it convenient for us to interact with what is ‘really’ happening. But the interface is a mediating structure that supports behaviors and tasks. It is a space between human users and procedures that happen according to complicated protocols. But it also disciplines, constrains, and determines what can be done in any digital environment” (138-139).

“Perhaps the most striking feature distinguishing humanistic, interpretative, and constructivist graphical expressions from realist statistical graphics is that the curves, bars, columns, percentage values would not always be represented as discrete bounded entities, but as conditional expressions of interpretative parameters – a kind of visual fuzzy logic or graphical complexity. Thus their edges might be permeable, lines dotted and broken, dots and points might vary in size and scale or degree of ambiguity in placement. These graphical strategies express interpreted knowledge, situated and partial, rather than complete.” (132)

“The rendering of statistical information into graphical form gives it a simplicity and legibility that hides every aspect of the original interpretative framework on which the statistical data were constructed. The graphical force conceals what the statistician knows very well – that no “data” pre-exist their parameterization. Data are capta, taken not given, constructed as an interpretation of the phenomenal world, not inherent in it” (128)

“Maps, like other graphic conventions, construct normative notions about time, space, and experience that become so familiar that we take them for accurate representations rather than constructions” (82).

“Visualization formats exist independent of particular media. Calendars don’t have to be scratched into stone and bar charts don’t need to be rendered by engravers with finely tooled burins – any more than scatter plots have to be generated computationally.” (67)

“The interpretative acts that become encoded in graphical formats may disappear from final view in the process, but they are the persistent ghosts in the visual scheme, rhetorical elements of generative artifacts. The challenge is to develop a terminology for the rhetorical iconography of graphical forms that is grounded in the features of spatialized relations such as hierarchy, juxtaposition, and proximity (66).

The forms of our visual communication are arguments themselves: the forms were culturally-constructed and still contain that history: “We are still Babylonians, in our use of the calendar, our measure of days, hours, and minutes, just as we remain classical in our logic, medieval in our classification systems, and modern in our use of measurements expressed in rational form. Each of the many schematic conventions in daily use and the frequently unquestioned appearance in our documents and websites replicate ideologies in graphics” (65).

“Though we often use visual means to make images of invisible things, much of contemporary life simply can’t be shown. The workings of power, the force of ideology, the transmission of values, and other abstract ideas have no specific visual form, even if they work through a material social world.

“Speed, scale, complexity, and the infrastructure in place and at work in systems of communications, production, distribution, much scientific discovery, and humanistic thought simply cannot be made apparent in visual images. But an endless stream of visualizations continues to turn complex phenomena into images, reifying abstractions, turning them into objects to be seen” (22-23).

Goal: “the urgency of finding critical languages for the graphics that predominate in the networked environment” (17)

Methodology: “draw on the rich history of graphical forms of knowledge production that are the legacy of manuscript and print artifacts as well as digital media works in the arts and applied realms” (17)

“Even though our relation to experience is often (and increasingly) mediated by visual formats and images, the bias against visual forms of knowledge production is longstanding in our culture. Logocentric and numero-centric attitudes prevail” (16).

Notable Notes

Introduction

Key terms in the introduction

information graphics = “visualizations based on abstractions of statistical data…Visualizations are always interpretations – data does not have an inherent visual that merely gives rise to a graphic expression” (7)

graphical user interface – “dominant feature of screens in all shapes and sizes…In a very real, practical sense we carry on most of our personal and professional business through interfaces. Knowing how interface structures our relation to knowledge and behavior is essential.” (8)

Visual epistemology – “ways of knowing that are presented and processed visually” (8)

Language of form – “a systematic approach to graphic expression as a means as well as an object of study” (9)

Image, Interpretation, and Interface

Looks at different theoretical and methodological ways of understanding visual forms as knowledge, cross disciplinary and across history

There have been efforts in the late 19th, 20th, and 21st century to create a language for graphics – formal rules and descriptions (18)

We use visualization a lot, but it is still treated as less than, suspect (23) Maybe in part because there is no universal grammar of visualization – visuals by their nature are not consistent, don’t hold meaning with “stable, fixed, and finite rules” like words/language/mathematics does. (24)

In science, visuals were used to represent and record knowledge, not produce knowledge (26-27)

Change in the late nineteenth century (Eugene Guillamume, industrial revolution) from a graphic language based on the human body (fine arts) to one based on geometry (industrial design, design to be produced and reproduced through mechanical means) (31).

Growth of formal education/principles/methods in graphic and visual design in the 20th century, modernism (35)

20th century – rise of the use of visual/graphical/statistical displays of knowledge

Interpreting Visualization/Visualizing Interpretation

The histories of visual forms of knowledge

Forms that Drucker investigates: 1. Timekeeping (star charts, calendars, timelines; 2. Space-making (maps); 3. Administration and record-keeping (tables, charts, grids, flow charts); 4. Trees of knowledge (family trees, network diagrams, evolutionary diagrams, division and hierarchy and relationships); 5. Knowledge generators (diagrams, volvelles, Venn diagrams; 6. Dynamic systems (model processes and events, weather maps and meteorology, fluid dynamics, chaos theory and systems mapping

Distinction between “static” representations (those visual representations that are merely representations of information) and “dynamic” representations (those visual representations that can create or generate knowledge) (65).

Interface and Interpretation

Looks at digital and book interface as encoding and producing knowledge, explores what a humanistic interface design might be and entail.

Afterword

Call for new rhetorics, grammars of the digital media age

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October 11, 2013

Bernhardt, Review Essay: Rhetorical Technologies, Technological Rhetorics

Bernhardt, Stephen A. “Review Essay: Rhetorical Technologies, Technological Rhetorics.” College Composition and Communication 64.4 (June 2013): 704-720. Print.

Bernhardt briefly summarizes and reviews five recently-published edited collections and single-authored monographs in the field that explore the recriprocal interaction between rhetoric and technology. Each book he reviews explores how different technologies – both “old world” technologies like the typewriter and new media technologies – have impacted how we understand rhetorical theory, analysis, and practice.

The five books included in the review:

Borrowman, Shane, ed. On the Blunt Edge: Technology in Composition’s History and Pedagogy. Anderson: Parlor P, 2012. Print.

The chapters included in Borrowman’s collection look at a wide range of technologies and their impact on the field and how we understand writing, rhetorical education, and rhetorical identity. Some of the technologies include Athenian graffiti (RIchard Enos), handwriting and penmenship, typewriters, moveable type, audiovisual aids, and codes and hidden messages. Though the collection does not specifically focus on new media technologies, its understanding of how specific technologies impact rhetoric and how we think about and express meaning offer one perspective through which to explore new digital technologies.

Kimme Hea, Amy C., ed. Going Wireless: A Critical Exploration of Wireless and Mobile Technologies for Composition Teachers and Scholars. Cresskill: Hampton P, 2009. Print.

Kimme Hea’s collection explores the impact wireless computing and our constantly connected, multi-tasking lives on our students, classrooms, communities, pedagogies, and understanding of communication, writing and rhetoric.

McCorkle, Ben. Rhetorical Delivery as Technological Discourse: A Cross-Historical Study. Carbondale: Southern Illinois UP, 2012. Print.

McCorkle, through a large historical review, argues for a reconsideration of the rhetorical canon of delivery. His chapters look at ancient oratory practice, medieval preaching, the 19th-century elocutionary movement, and then look forward to how new media technologies might change the reciprocal relationship between speech and writing, a central theme of his book. Bernhardt labels his argument as “conservative,” and argues that it lacks some theoretical coherence and overlooks a possible connection to the canons of arrangmeent and memory (711).

Rice, Jeff. Digital Detroit: Rhetoric and Space in the Age of the Network. Carbondale: Southern Illinois UP, 2012. Print.

Bernhardt lauds Rice’s cross-disciplinary text that brings together rhetoric and network studies to investigate how we can experience and understand the multiple dimensions of Detroit. Rice relies on association, network, juxtaposition, and contradiction to build and recover narratives that challenge the dominant understanding of Detroit as a place of urban decay and hopelessness.

“Rice’s networking of Detroit purposefully embodies the confusion, indeterminacy, and mixed messages of a heavily trafficked and overloaded web of connections. Detroit is more like the buzzing, blooming confusion of the Web than it is a resolved, understood, and constantly signifying city” (713).

Delagrange, Susan H. Technologies of Wonder: Rhetorical Practice in a Digital World. Logan: Utah State UP, 2011. Web.

Delagrange’s eBook – a free, downloadable PDF file, rich with images, embedded links, and videos, and designed with an Adobe interface – embodies digital technology in its deliver. Her central argument is that the visual and the embodied need to be considered viable alternatives to the printed, written word. She uses an extended metaphor of the Wunderkammer (the wonder cabinet, the cabinet of curiosities). Bernhardt critiques Delagrange’s argument as a little passé, arguing that there already is acceptance of scholarship as visual, embodied, and performative at the academy and within composition and rhetoric (719). He also points out that although her book argues for an alternative to logocentric arguments, her book relies on the verbal, not the visual, to make its claims.

November 15, 2010

Selfe, Hawisher, and Ericsson, Status and Change

Selfe, Cynthia L., Gail E. Hawisher, and Patricia Ericsson. “Status and Change: The Role of Independent Composition Programs and the Dynamic Nature of Literacy.” .” In A Field of Dreams: Independent Writing Programs and the Future of Composition Studies. Ed. Peggy O’Neill, Angela Crow, and Larry W. Burton. Logan: Utah State UP, 2002. 268-277. Print.

The authors argue that the field, and independent writing programs and departments in particular, need to recognize the shifting nature of literacy and form programs and curriculums that address how technology is changing how we communicate and shifting how rhetoric is practiced. They note that the titles and focus of many of the stand-alone programs hint at a privileging of text-based, alphabetic literacy over other kinds of meaning-making that are so prevalent in the world today. Independent writing programs need to lead the way and  incorporate the “full range of composing strategies into their curricula” (272).

Notes and Quotes

See composition as a verbal, visual, aural, and oral art.

June 11, 2009

Wysocki, The Multiple Media of Texts

Wysocki, Anne Frances. “The Multiple Media of Texts: How Onscreen and Paper Texts Incorporate Words, Images, and Other Media.” In What Writing Does and How It Does It. Eds. Bazerman and Prior. Mahwah, NJ: Lawrence Erlbaum, 2004. 123-161.

Wysocki’s chapter addresses students and has three main parts: first, she lays out her basic argument for the visual, rhetorical nature of all texts, printed and onscreen; second, she introduces elements of visual texts that students can identify (typography, shapes, pictures, video, animation, and sound) and gives an outline about how a student might analyze a visual text; and third, she uses extended examples of visual textual analyses to argue that composing with images and visual features shouldn’t just anticipate and provide for easy audience reading. Rather, the visual nature and elements of onscreen and paper texts should be used rhetorically and deliberately to make points and challenge readers to consider the cultural and historical frameworks through which they read and interpret texts.

Quotable Quotes

move from making user-friendly, predictable texts that serve the audience’s purpose to “making visual and interactive compositions that ask audiences to question, first, how they came to have their expectations, and, then, the limitations and constraints of those expectations” (157).

learning to compose visually is “learning to observe well” (159).

Notable Notes

analysis: identify elements, name their relationships, and then expand to consider how those relationships and element connect to larger contexts and arguements

basic points: 1. all texts are visual in nature 2. a text’s visual nature gives a clue to its genre 3. a text’s visual components perform important rhetorical and persuasive work 4. cultural attitudes to visual elements change over time 5. choices in visual presentation have to be seen through cultural frameworks 6. composing a text means making deliberate choices for how to shape the page or screen to direct the audience. (123-126)

move from analyzing what’s on the page or screen to asking how that elicts readers’ responses, the cultural frames through which readers respond, why some texts are more accessible than others, the politics and economics of text production and circulation – who we are and who we will become

June 6, 2009

Drucker, Figuring the Word

Drucker, Johanna. Figuring the Word: Essays on Books, Writing, and Visual Poetics. New York: Granary Books, 1998.

This is a collection of Drucker’s essays from the 1980s and 1990s that focus on her central scholarly, artistic, and literary investigation: the importance of understanding and being aware of the materiality of writing, of mark-making. She explains in some of these essays how electronic, digital writing is changing her understanding of the physical materiality of writing and printing: it loses some of the historical and identification certainty of a handwritten, signed, physical text since it is vulnerable to change and feels alienated because computerized text loses some human individuality. For Drucker, physical materiality encodes history and identity in a text.

Quotable Quotes

“It is clear that significance inheres in the written form of language as much on account of the properties of physical materials as throguh a text’s linguistic content.” (57).

“In the world and of it, written language materializes thought into form and form into history, culture, and record” (74) both these from “The Art of the Written Image”

“The forms in which language occurs adherese more or less to norms which enable messages to be recognized” (87) “Hypergraphy” – connections with genre theory?

“The word is made flesh not as a voice, not as a score, an image, an icon, or an event but as a text whose visual properties and idiosyncracies enact themselves for the eye, upon the page.” (109) from “The Interior Eye”

“My interest is in extending the communicative potential of writing, not in eliminating or negating it” (146) from “Letterpress Language” – use the constraints of typography, letterpress, structure of the page

The materiality of signification: how “material substrates and visual/typographic/written (and, by extension, verbal) styles encode history, identity, and cultural value at the primary level of the mark/letter/physical support )and in non-written form, the qualities of voice, tone, tenor, rhythm, inflection, etc.)” from “Language as Information: Intimations of Immateriality”

Notable Notes

writing as both noun and verb, process and performance, visual and verbal, text and the work of the hand, individual and social

programming language as rules, not codes – describe, not embody language

writing as a form, image of the self

linked to Morris, Blake – stretches the bounds of the book

March 16, 2009

Wysocki, Seriously Visible

Wysocki, Anne Frances. “Seriously Visible.” In Eloquent Images: Word and Image in the Age of New Media. Eds. Mary E. Hocks and Michelle R. Kendrick. Cambridge, MA: MIT Press, 2003. 37-60.

Wysocki weaves together explorations of two popular circulating claims about new media and visual literacy: first, that hypertexts necessarily, by their structure, invite participation from the reader that results in a more active and engaged reading experience and second, that visuals are easily and automatically interpreted, thus not a medium for expressing a critical or complex argument. She demonstrates two visual hypertexts, Scrutiny in the Great Round and Throwing Apples at the Sun, and argues that these visual hypertexts are challenging and invite a diversity of pathways and interpretations. She also explores the political arguments (making students active citizens) made by proponents of hypertexts, showing that through her two examples, the composers of the piece were not interested in making active, independently-minded political readers, but instead, offering readers the chance to experience personal aesthetic pleasure. This opens up possibilities of new ways in which students and people might compose and design with words and images.

Quotable Quotes

The two examples “whose makers are attentive to the visual possbilities of the technologies they use but who argue against the possibilities and efficacy of liberal political engagement tied to interpretation” (44)

Sometimes “visual texts can be as pleasurably challenging as some word-full texts” (56)

“If we want our texts to be complex and to ask for interpretation, there is nothing inherent in ‘the visual’ or ‘the hypertextual’ demanding this or standing in our way – expect beliefs in some inherent simplicity of ‘the visual’ or complexity of ‘the hypertextual.’ If we want our students to value active engagment with texts and each other, we cannot expect that our texts will do that in and of themselves.” (57)

Notable Notes

need for pedagogy to teach students about complexity and interpreation, not just relying on the modes in which they compose. (57)

she argues against “the arguments that imply that visuals and hypertexts and multimedia must always accomplish the exact same things everywhere” (57)

a rich literature review of major hypertext and visual literacy theorists

March 9, 2009

Wysocki, The Sticky Embrace of Beauty

Wysocki, Anne Frances. “The Sticky Embrace of Beauty: On Some Formal Problems in Teaching about the Visual Aspects of Texts.” In Writing New Media. Eds. Anne Frances Wysocki, et al. Logan, UT: Utah State UP, 2004. 147-198.

Wyscoki argues for an alternative understanding of beauty, aesthetic, and form that is grounded in the local and the particular rather than universal generalities and maxims that visual designers use for composing images and texts, universal rules that were developed first through Kant’s philosophy. Kant believed that the judgment of beauty is inherent and universal, happening when a person sees and appreciates its structure in terms of its formal relations. This allows the object (or body) deemed beautiful to be made abstract and distanced, a dangerous ethical situation. Wysocki, seeing this tension, argues that composition teachers, instead of just teaching students about design by instructing them in general, accepted rules for visual arrangment, should question the social and cultural practices that deem something efficient, pleasing, or visual, analyzing and creating to make what we take for granted unfamiliar to us so that we might appreciate and understand its particularities. In this way, she shows how form is rhetorical, informed and mediated by choices grounded in history and cultural context.

Quotable Quotes

How can we teach visual communication in such a way “That form does not override content, so that form is, in fact, understood as itself part of content, so that, finally, I better understand how to support students (and myself) be generously and questioningly recipricoal in our designings” (144)

“Form is itself always a set of structuring principles, with different forms growing out of and reproducing different but specific values” (159).

“If we believe that to be human is to be tied to place and time and messiness and complexity, then, by so abstracting us, this desire dehumanizes us and our work and how we see each other. This is dangerous.” (169)

“The web of social and cultural practices in which we move give us the words and concepts, as well as the tastes, for understanding what we sense” (171).

Notable Notes

Kant Critique of Judgment

The New Yorker Peek advertisement – woman’s body

design elements aren’t neutral – design values can’t just be looked at analytically….ours are grounded in industrializaiton, standardization, linear, order, efficiency (Nazi memos)

assignments ask students to learn design principles deductively by gathering designs. Also, redesigning web sites and textbooks

reciprocal relationship – we need “approaches that see form as this kind of recognition, tying us to others and to our times and places” (170)

March 7, 2009

Selfe, Toward New Media Texts

Selfe, Cynthia L. “Toward New Media Texts: Taking Up the Challenge of Visual Literacy.” In Writing New Media. Eds. Anne Frances Wysocki, et al. Logan, Utah: Utah State UP, 2004. 67-110.

A good first step in incorporating and teaching new media texts in composition classrooms is through focusing on visual literacy in print and digital texts. Composition teachers, because many are not formally trained in the applications associated with many digital new media texts (Dreamweaver, desktop publishing, photo editing), feel like they don’t have the expertise to teach and guide students in composing new media texts. The assignments Selfe offers connect visual and alphabetic literacies (which composition teachers are more comfortable with), use rhetorical approaches, not entirely Web-based, and position the teacher and the students as co-learners. Though teachers will probably feel outside their comfort zone at first, Selfe argues for the importance of bridging to visual literacies and to begin to question the privileging alphabetic texts in our society and in the structuring of our writing programs and pedagogies.

Quotable Quotes

“By adding a focus on visual literacy to our existing focus on alphabetic literacy, we may not only learn to pay more serious attention to the ways in which students are now ordering and making sense of the world through the production and consumption of visual images, but we may also extend the usefulness of composition studies in a changing world.” (72)

Notable Notes

faculty feel like they lack the necessary skills to teach new media literacies, to help students compose with it – the faculty has an illiteracy that they have to come to terms with, will “force us to acknowledge gaps in our own literacy sets” (72)

change “author” to “composer/designer” and the reader to “reader/viewer”

assignments include a visual essay, visual argument, visual exhibition, and a text re-design and re-vision for the Web

composition studies needs to continue to be relevant to our students, so we have an obligation to learn about them and use them (new media literacies) in our classrooms as we ask our students to compose

January 19, 2009

George, “From Analysis to Design”

George, Diana. “From Analysis to Design: Visual Communication in the Teaching of Writing.” CCC 54.1 (Sept. 2002) 11 – 39.

George explores how the relationship between the visual and the verbal has been explored and defined through fifty years of composition history, arguing that the visual needs to be more fully incorporated in composition classrooms, not just as a prompt or an aid, but an intregal part of the design of an argument. She discusses three approaches composition teachers and scholars have taken with using visuals in the classroom: as essay prompts, objects for analysis, or as “dumbed-down” versions of more complex verbal arguments (32). Instead, taking the lead from the New London Group and scholars such as Wysocki and Trimbur, compositionists need to see the connection between writing and graphic design and embrace design as an important concept in the teaching of writing. Students interact with visual Web technologies on a daily basis, and in the work place, they will be asked to compose, design, and communicate both verbally and visually, and so our composition classrooms need to shift their notion of what constitutes an argument and teach students how to compose and design with and through visuals.

Quotable Quotes

“I am after a clearer understanding of what can happen when the visual is very consciously brought into the composition classroom as a form of communication worth both examining and producing” (14).

“It is important to point out that thinking of composition as design shifts attention, if onyl momentarily, from the product to the act of production” (18)

“The issue [of incorporating the visual in the composition classroom] seems to be less one of resources than one of emphasis, or, rather, relationship” (32).

“For students who have grown up in a technology-saturated and an image-rich culture, questions of communication and composition absolutely will include the visual, not as attendant to the verbal but as complex communication intricately related to the world around them” (32)

Notable Notes

good history of the role visuals played in the composition classroom, from the 1950s to the 1980s to today

Important references include Trimbur, Wysocki, New London Group, Johnson-Eilola, Faigley, Walter Benjamin, J. Anthony Blair.

requires a shift in the thinking of composition and argument beyond printed text – one of design, of broader communication.

what has the Web done to composition? will composition meet that challenge? will it morph? or is it a field designed to meet a specific need and purpose (Harvard, 1890s.)? is digital media destined to remain a subspeciality?

Read

Wysocki. “Monitoring Order: Visual Desire, the Organization of Web Pages, and Teaching the Rules of Design.” Kairos 3.2 (Fall 1998)

Trimbur. “Delivering the Message: Typography and the Materiality of Writing.” Composition as Intellectual Work. Ed. Gary Olson. Carbondale: Southern Illinois UP, 2002. 188-202.

Kress, Gunther. “Design and Transformation: New Theories of Meaning.” Cope and Kalantzis. 153-161.

Bernhardt, Stephen. “Seeing the Text.” CCC (1986) 66-78.

January 5, 2009

Helfand, Six (+2) Essays on Design and New Media

Helfand, Jessica. Six (+2) Essays on Design and New Media. New York: William Drenttel, 1997.

Helfand’s essays, which all first appeared in Print and Eye Magazines, ask how our ideas are being shaped by new digital media and vice versa, how new digital media is shaping our ideas. She writes as a designer, calling in each of her essays (some more overtly than others) for her fellow designers, whose formal training probably did not address programming code or hypertext or moving visuals, to take up the challenges presented by the internet and digital new media and find appropriate, responsible design solutions instead of leaving the digital landscape open to chaotic, untrained interpretation. Her argument (which she admits is a bit elitist) takes her from an analysis of electronic typography to the relationship between information and form and from questions of access to a discussion of the physical, hardware and software constraints of digital design. Her first essay, “Design and the Play Instinct,” claims that responsible and thoughtful play is an essential component of the design process, and the computer has made play easier and more efficient because of the possibilities of erasing and reverting to previously-saved, “uncorrupted” drafts. She warns against designers relying on old design paradigms, such as those developed for the printed page, calling for designers to find ways to accurately present the overload of information and non-linear narratives found on the internet in ways that allow for clear communication without making complex concepts and relationships overly simplistic. The technology might limit the design, but the concepts a designer can communicate are not limited. The text is a little dated to the new media debates of the mid-1990s (lots of discussion of CD-ROMs.)

Quotable Quotes

Interaction design: “It demands, instead, more comprehensive thinking that involves cognitive, spatial, and ergonomic considerations” (59) Interface designers can’t just rely on traditional design training; they have to branch out and collaboarte with software engineers, psychologists, and other experts who can help them with the unique design challenges of new media.

Designers need new ways of “visualizing stories in multiple layers, for designing with mulitple points of entry” (60).

The problem with websites that “dutifully mimic the form and structure of a paper publication, which is its own restrictive model” (49). Instead, we need “more ambitious thinking, more inventive models, and, undoubtably, more inspired design than presently exists” (49).

“The internet is a dialectic hybrid: a utopian archetype at once pragmatic and mythical, borderless and structured, it is a potentially infinite space with no geographical, political, or otherwise material boundaries” (47).

“Texture is complexity made physically manifest” (22).

“As information overload tips the scales, the demand for editorial and design direction will become more and more critical” (45).

“Thoughtless computer-aided (or driven) design maximizes shortcuts. It delights in gimmickry and exploits for effect. Here, in the land of the gratuitous filter, it is a celebration of bells and whistles, uninspired form and negligble content…This is the play instinct gone awry – devoid of imagination, brain-free, giving way to the loathsome gravitational pull of mediocrity” (10).

Notable Notes

Essay Titles:
1: “Design and the Play Instinct” – play is essential to the design process. Computer and technology facilitate it (and allow it to happen.)
2: “Electronic Typography” – typography is now asked to represent spoken, time-sensitive word, can disapper and appear in the 4th dimension, need for visual literacy to develop, emails are constrained but serve all purposes.
3. “The Pleasure of the Text(ure)” – digital new media is often pushed into linear forms when that doesn’t make particular sense because it gets rid of the texture. CD-ROMs discussion.
4. “The Culture of Reciprocity” – access to new media is limited around the world, how educational institutions are teaching and using new media, new media is formed by and for those who participate in it.
5. “A New Webbed Utopia” – the internet is controlled by its constraints: html code, upload times, ambiguous target audience
6. “The Lost Legacy of Film” – new media designers should look to film designers to help unlock the power and potential of narrative and drama. New media has more choice and participation; the audience become the authors.
+1. “I Design, Therefore I Am” – avatars as identity, one that can be manipulated and edited constantly.
+2. “The Myth of Real Time” – our world has equated real with efficient, and the potential of leisure time as productive time is ignored. Also, digital media seems by its very nature ephemeral, not as a comglomerate of building layers over history.

blue underlined hyperlink developed by U of Illinois for their Mosaic project – now ubiquitous in website design (49)

information highway should be reconceived as an information landscape – by MIT research team

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